EdX

Sales in Sport Business (edX)

Offered by University of Alaska Fairbanks, AlaskaX,
Sales in Sport Business (edX)

As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. Learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

Sports have long been a cornerstone to our society, but only in recent history has the industry truly monetized with an expected value in 2021 of over $500 Billion USD. Ticket sales, corporate partnerships, sports marketing, sponsorships, merchandise, broadcast rights, product licensing, and other areas of revenue generation allow fans to be a part of the entire experience, both in the stadium and out. This course mainly focuses on professional sports.
This course is taught by professionals from across different areas of the industry, and provides a foundation in the principals and significance of sales and revenue generation in the business of Sport through a mix of theoretical fundamentals and practical application. The course will touch on ticket sales, corporate sales, and group sales. It will also cover elements of being a sales manager and characteristics of successful sales people in the sports management field. It covers key sales and revenue generation elements such as:

  • The Sports Sales Process
  • Relationship-Building
  • Customer Service
  • Business Development
  • Completion of this course will provide students with the essential skills to become successful sales executives in the field of Sport.

This course is part of the Sport Business Management Professional Certificate.

What you'll learn

  • Apply the sales process
  • Apply data decision making techniques as it relates to sales
  • Describe and apply commonly used sales tactics

Syllabus

WEEK 1 - Where sales fits in the landscape of sports

  • The sport product
  • Sales staff models
  • Products & Pricing in Ticket Sales

WEEK 2 - Different types of sales and prospecting

  • Business to Business Sales
  • Business to Consumer Sales
  • Sponsorships & Marketing
  • Prospecting

WEEK 3 - Guiding customers through the sales funnel

  • Needs Analysis
  • Presenting Solutions
  • Overcoming Objections

WEEK 4 - Closing the deal and managing the relationship

  • Obtaining Commitment
  • Retention and Referrals
  • Communication
  • CRM (Customer Relationship Management)

Prerequisites:
Completion of SPRT1x Sport Management Foundations is recommended.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Supply Chain Management: A Decision-Making Framework (edX) EdX
LouvainX,Université Catholique de Louvain - UCL

Supply Chain Management: A Decision-Making Framework (edX)

Management & Leadership

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company. In this business and management course, you’ll learn how make effective supply chain decisions that take into consideration all aspects of your business.

Self Paced
Self-Paced
Business Decision Making Supply Chain Management
Details
Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX) EdX
University of Bayreuth,BayreuthX

Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)

Management & Leadership Business

Do you want to become a successful sport management expert? Learn the importance of value co-creation and gather new insights that will make you more competitive in the field of sport management. Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course.

Self Paced
Self-Paced
Sustainability Management Sports
Details
Decision Making Under Uncertainty: Introduction to Structured Expert Judgment (edX) EdX
Delft University of Technology,DelftX

Decision Making Under Uncertainty: Introduction to Structured Expert Judgment (edX)

Business

Don't let the absence of data or the lack of appropriate data affect your decision-making. Learn how expert opinion can be used rigorously for uncertainty quantification. In an increasingly data-driven world, data and its use aren't always all it's cracked up to be. This course aims to address the critical lack of any or appropriate data in many areas where complex decisions need to be made.

Self Paced
Self-Paced
Decision Making Uncertainty Structured Expert Judgment
Details
Critical Development Perspectives (edX) EdX
University of Queensland,UQx

Critical Development Perspectives (edX)

Humanities Social Sciences

Gain insight into the different perspectives and trends facing development workers to lead more effectively across sectors and organizations. There are many approaches and perspectives about what is most important within the development sector. Some practitioners argue that basic water and sanitation is essential to good development, others push for women’s economic empowerment. Others still believe that good governance and institutions are the driving factor to sustainable development.

Self Paced
Self-Paced
Decision Making Global Development Critical Development
Details
Sport Business Foundations (edX) EdX
University of Alaska Fairbanks,AlaskaX

Sport Business Foundations (edX)

Economics & Finance Statistics & Data Analysis

Kick off your career in sport management. This course explores the variety of career pathways within sport management and will help you identify your personal strengths. Discover real job opportunities and learn how to network with professionals in the field – this is where you break into the industry.

Self Paced
Self-Paced
Professional Development Sport Management Sports Industry
Details
Marketing Management (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Marketing Management (edX)

Management & Leadership

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

Self Paced
Self-Paced
Marketing Marketing Management Marketing Strategy
Details
Data Science Ethics (edX) EdX
University of Michigan,MichiganX

Data Science Ethics (edX)

CS: Software Engineering Engineering

Learn how to think through the ethics surrounding privacy, data sharing, and algorithmic decision-making. As patients, we care about the privacy of our medical record; but as patients, we also wish to benefit from the analysis of data in medical records. As citizens, we want a fair trial before being punished for a crime; but as citizens, we want to stop terrorists before they attack us. As decision-makers, we value the advice we get from data-driven algorithms; but as decision-makers, we also worry about unintended bias.

Self Paced
Self-Paced
Ethics Decision Making Privacy
Details
Maths Essentials (edX) EdX
Imperial College Business School,Imperial College London

Maths Essentials (edX)

Management & Leadership Sci: Mathematics

Discover and acquire the fundamental maths skills that you will need to use while studying an MBA program, from algebra to differentiation and geometric series. Planning to study for an MBA but unsure of your basic maths skills? All MBA programs, and in business generally require some maths, particularly on quantitative subjects such as Accounting, Economics and Finance.

Self Paced
Self-Paced
Math Calculus Decision Making
Details
Services Marketing: Concepts & Applications (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Services Marketing: Concepts & Applications (edX)

Marketing & Communication Business

Learn the core concepts of marketing services and their applications across industries and businesses from a customer as well as a managerial perspective. The spectrum of services is remarkably diverse. As consumers, we continue to add services to make our lives simpler, productive and more enjoyable. Be it banking, healthcare, hospitality, airline, communication and connections. One way or the other, we consume and experience a variety of services everyday.

Self Paced
5-12 Weeks
Marketing Promotion Branding
Details
Marketing Essentials (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Marketing Essentials (edX)

Marketing & Communication Business

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing management is all about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.

Self Paced
Self-Paced
Business Management Marketing
Details
Business Foundations (edX) EdX
The University of British Columbia,UBCx

Business Foundations (edX)

Management & Leadership

This is business in a nutshell; learn key concepts and frameworks that underpin business. Do you speak “business"? You will. This course is designed to give you the terminology, concepts and frameworks necessary to understand businesses, to unpack their constituent parts, and to build your own tool-kit for strategy and decision-making.

Self Paced
Self-Paced
Business Strategy Decision Making
Details