Peggy Keiper

Originally from Michigan's Upper Peninsula, I've had the opportunity to turn my life-long love of the game of basketball into a career. I am an unapologetically passionate and innovative business professor with almost 10 years of sport business experience and 8 years of experience in higher ed. I hold undergraduate degrees in management, marketing, and mathematics, an MBA, and a Ph.D. in Sport Management with Concentrations in Business and Psychometrics.

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Sport Analytics: Data Driven Decision Making (edX)

In sports, gut instincts are great but data analytics are necessary. Learn how to use data, facts, and metrics to identify problems, make informed decisions and propose innovative solutions to guide strategic business decisions in the sport industry.

Sales in Sport Business (edX)

As a successful sales executive, you can help fans become part of the experience, both in the stadium and out. Learn key sales and revenue generation strategies from professionals within the sports industry, which is valued at more than $500 billion this year.

Sport Business Foundations (edX)

Kick off your career in sport management. This course explores the variety of career pathways within sport management and will help you identify your personal strengths. Discover real job opportunities and learn how to network with professionals in the field – this is where you break into the [...]