EdX

Sport Analytics: Data Driven Decision Making (edX)

Offered by University of Alaska Fairbanks, AlaskaX,
Sport Analytics: Data Driven Decision Making (edX)

In sports, gut instincts are great but data analytics are necessary. Learn how to use data, facts, and metrics to identify problems, make informed decisions and propose innovative solutions to guide strategic business decisions in the sport industry.

Class Deals by MOOC List - Click here and see EdX's Active Discounts, Deals, and Promo Codes.

Analytics have revolutionized sport, providing a competitive advantage to organizational decision-making both on and off the field. This course introduces best practices utilized in sport business analytics. The course touches on data collection, fact finding, visualization, and metrics that guide strategic decision-making in the sport industry. This course will touch on many aspects of the sports industry, including professional sports.
Through the duration of this course, students will:

  • Identify the concepts and characteristics of sports analytics in the sporting industry, historically and today.
  • Interpret aspects of analytics in the sporting industry (e.g., the impact of analytics in sport, player data points, performance data tracking, organizational key performance indicators, etc.)
  • Comprehend and engage in critical thinking with analytic topics in the sporting industry.
  • Obtain a perspective of the growing trend and field of sport analytics.
  • Gain insight on the strategies and concepts used to evaluate players, team performance, and front-office strategies.
  • Discuss topics related to sport analytics
  • Utilize data-analysis techniques to identify problems and propose innovative solutions for improving performance both on the field and in sport management.

This course is part of the Sport Business Management Professional Certificate.

What you'll learn

  • Identify concepts in sport analytics.
  • Understand the benefits and objectives of sport analytics.
  • Discuss the impact of analytics on sport.
  • Demonstrate insight on the strategies and concepts of sport analytics.

Syllabus

WEEK 1: Introduction to Data in Sport

  • History of Sport Analytics
  • Sources of Data
  • Technology
  • Statistical Techniques
  • Tools and Resources

WEEK 2: Analytics as a Game Changer

  • The Impact of Analytics on the Field of Play
  • New Metrics
  • Player Evaluations
  • Strategic Decision Making

WEEK 3: The Business of Sport Analytics

  • Ticketing
  • Customer Relationship Management
  • Fan Engagement
  • Marketing Analytics
  • Data Visualization and Storytelling

WEEK 4: Evaluating Sport Sponsorships

  • Sponsorships in Sport
  • Strategies
  • Measuring Sponsorships
  • Managing Sport Sponsorships

Prerequisites
Completion of SPRT1x Sport Management Foundations is recommended.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Sport Business Foundations (edX) EdX
University of Alaska Fairbanks,AlaskaX

Sport Business Foundations (edX)

Economics & Finance Statistics & Data Analysis

Kick off your career in sport management. This course explores the variety of career pathways within sport management and will help you identify your personal strengths. Discover real job opportunities and learn how to network with professionals in the field – this is where you break into the industry.

Self Paced
Self-Paced
Professional Development Sport Management Sports Industry
Details
Digital Marketing Analytics: Tools and Techniques (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Digital Marketing Analytics: Tools and Techniques (edX)

Marketing & Communication Business

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and SEM strategies including web analytics, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and leverage your resources most effectively.

Self Paced
Self-Paced
Machine Learning SEO Digital Marketing
Details
Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX) EdX
University of Bayreuth,BayreuthX

Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)

Management & Leadership Business

Do you want to become a successful sport management expert? Learn the importance of value co-creation and gather new insights that will make you more competitive in the field of sport management. Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course.

Self Paced
Self-Paced
Sustainability Management Sports
Details
Critical Development Perspectives (edX) EdX
University of Queensland,UQx

Critical Development Perspectives (edX)

Humanities Social Sciences

Gain insight into the different perspectives and trends facing development workers to lead more effectively across sectors and organizations. There are many approaches and perspectives about what is most important within the development sector. Some practitioners argue that basic water and sanitation is essential to good development, others push for women’s economic empowerment. Others still believe that good governance and institutions are the driving factor to sustainable development.

Self Paced
Self-Paced
Decision Making Global Development Critical Development
Details
Accounting for Decision-Making (edX) EdX
Indian Institute of Management, Bangalore,IIMBx

Accounting for Decision-Making (edX)

Management & Leadership Economics & Finance

Learn how to read and interpret financial statements and manage costs to take informed business decisions. In order for a manager to effectively perform their role they must have an understanding of accounting information, as accounting systems generate information that is used by both internal and external stakeholders. Having a good understanding of accounting allows managers to communicate with the finance department, bankers, suppliers and even tax authorities.

Self Paced
Self-Paced
Finance Accounting Decision Making
Details
Analytics for Decision Making (edX) EdX
Babson College

Analytics for Decision Making (edX)

Management & Leadership Statistics & Data Analysis

Discover the foundational concepts that support modern data science and learn to analyze various data types and quality to make smart business decisions. Want to know how to avoid bad decisions with data? Making good decisions with data can give you a distinct competitive advantage in business. This statistics and data analysis course will help you understand the fundamental concepts of sound statistical thinking that can be applied in surprisingly wide contexts, sometimes even before there is any data! Key concepts like understanding variation, perceiving relative risk of alternative decisions, and pinpointing sources of variation will be highlighted.

Self Paced
Self-Paced
Data Analysis Decision Making Analytics
Details
Data Analytics and Visualization Capstone Project (edX) EdX
IBM

Data Analytics and Visualization Capstone Project (edX)

Statistics & Data Analysis

Accelerate the knowledge you gain from previous courses in the IBM Data Analyst Professional Certificate program. Assume the role of an Associate Data Analyst and use various skills and techniques on real-world datasets to accomplish a task. This course provides students with the opportunity to assume the role of an Associate Data Analyst who has recently joined an organization. In this role, you will use Data Analytics skills and techniques on real-world datasets to complete a business task.

Self Paced
Self-Paced
Data Data Wrangling Data Visualization
Details
Making Evidence-Based Strategic Decisions (edX) EdX
University of Maryland, College Park,University System of Maryland - USM,USMx,UMD

Making Evidence-Based Strategic Decisions (edX)

Statistics & Data Analysis

Drive alignment among managers, employees and the organizational goals through data analytics and data products. This course on digital transformation will show you how to turn your organization into a decision-making factory. What makes a good business decision? How can we combine effective data analytics and feed robust foresight and scenario planning processes?

Self Paced
Self-Paced
Artificial Intelligence Decision Making Data Products
Details
Data Visualization and Building Dashboards with Excel and Cognos (edX) EdX
IBM

Data Visualization and Building Dashboards with Excel and Cognos (edX)

Statistics & Data Analysis

Build the fundamental knowledge necessary to use Excel and IBM Cognos Analytics to create data visualizations and to create dashboards containing those visualizations to help tell a lucid story about data. This course provides students with the basics required to create data visualizations and dashboards using both Microsoft Excel and IBM Cognos Analytics.

Self Paced
Self-Paced
Spreadsheets Excel Analytics
Details
Estrategia aplicada a negocios (edX) EdX
The Pontificia Universidad Javeriana,JaverianaX

Estrategia aplicada a negocios (edX)

Management & Leadership Business

Conoce los aspectos claves de la estrategia aplicadas a la gerencia y a la solución de problemas complejos. En este curso buscaremos analizar y aplicar los conceptos clave de la estrategia al campo de la gerencia y la administración de negocios. Analizaremos en detalle las limitaciones y restricciones que enfrenta el estratega para tomar decisiones, así como el rol del corto y el largo plazo en el diseño de planes organizacionales.

Self Paced
Self-Paced
Decision Making Negocio Estrategia
Details
Supply Chain Management: A Decision-Making Framework (edX) EdX
LouvainX,Université Catholique de Louvain - UCL

Supply Chain Management: A Decision-Making Framework (edX)

Management & Leadership

Learn how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of your company. In this business and management course, you’ll learn how make effective supply chain decisions that take into consideration all aspects of your business.

Self Paced
Self-Paced
Business Decision Making Supply Chain Management
Details