Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)

Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)
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Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)
Do you want to become a successful sport management expert? Learn the importance of value co-creation and gather new insights that will make you more competitive in the field of sport management. Are you a passionate sports lover interested in exploring a new innovative logic in sport management? Enroll in this online course.

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- Overview the traditional logic – the logic of sport products – used to analyze sport events

- Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use

- Contrast the traditional logic with the value co-creation approach

- Analyze authentic examples and case studies conducted by international researchers

- Learn about sport sponsorship, branding, and ticketing

- Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society

-Check your acquired understanding for sport management through interactive exercises

Let’s start your journey of becoming an expert in the field of sport management with this course!



What you'll learn

- The basics and limitations of the logic of sport products (traditional approach)

- The basics of the logic of value co-creation in sport management

- Innovative sport management analytical skills for a changing society

- Different perspectives on sport events

- The insights in ticketing, sport sponsorship and branding

- The consideration of sustainability in sport management


Syllabus


A. The Traditional Logic of Sport Products

B. Reasons for a New Logic

C.1 Logic of Value Co-Creation (Part I)

C.2 Logic of Value Co-Creation (Part II)

D. Focus: Sponsoring

E. Co-Created Sustainable Value in a Changing Society



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Course Auditing
41.00 EUR

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.