Value Co-Creation in Sport Management – A New Logic in a Changing Society (edX)

• Overview the traditional logic – the logic of sport products – used to analyze sport events
• Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
• Contrast the traditional logic with the value co-creation approach
• Analyze authentic examples and case studies conducted by international researchers
• Learn about sport sponsorship, branding, and ticketing
• Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society

-Check your acquired understanding for sport management through interactive exercises
Let’s start your journey of becoming an expert in the field of sport management with this course!

What you'll learn

• The basics and limitations of the logic of sport products (traditional approach)
• The basics of the logic of value co-creation in sport management
• Innovative sport management analytical skills for a changing society
• Different perspectives on sport events
• The insights in ticketing, sport sponsorship and branding
• The consideration of sustainability in sport management

Syllabus

A. The Traditional Logic of Sport Products
B. Reasons for a New Logic
C.1 Logic of Value Co-Creation (Part I)
C.2 Logic of Value Co-Creation (Part II)
D. Focus: Sponsoring
E. Co-Created Sustainable Value in a Changing Society