Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage. In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.
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This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:
- What managing a firm strategically implies?
- How one analyzes the industry in which a firm competes?
- How does a firm create competitive advantage?
- How does a firm sustain its competitive advantage?
This course is part of the Business Management MicroMasters program.
What you'll learn
- Industry and competitive analysis
- Resource and competency analysis
-Analysing strategy across corporate and business levels
Course Syllabus
Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-business Firm
