Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage. In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

Enroll in course

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This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).

This course aims to equip you with a good understanding of:

- What managing a firm strategically implies?

- How one analyzes the industry in which a firm competes?

- How does a firm create competitive advantage?

- How does a firm sustain its competitive advantage?

This course is part of the Business Management MicroMasters program.

What you'll learn

- Industry and competitive analysis

- Resource and competency analysis

-Analysing strategy across corporate and business levels

Course Syllabus

Week 1: Introduction to Strategic Management

Week 2: Analyzing the External Environment

Week 3: Analyzing the Internal Environment

Week 4: Competitive Positioning

Week 5: Managing the Multi-business Firm

Business Management MicroMasters

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing

EdX

IIMBx

Indian Institute of Management, Bangalore