EdX

Strategic Management (edX)

Offered by Indian Institute of Management, Bangalore, IIMBx,
Strategic Management (edX)

Learn how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage. In this business and management course, you will develop a strong understanding of how firms compete by learning about important analytical approaches that underlie business strategy.

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This course will show you how a business views itself in its "totality" and in the context of its environment. The course will be taught from the perspective of a manager or chief executive officer (CEO).
This course aims to equip you with a good understanding of:

  • What managing a firm strategically implies?
  • How one analyzes the industry in which a firm competes?
  • How does a firm create competitive advantage?
  • How does a firm sustain its competitive advantage?

This course is part of the Business Management MicroMasters program.

What you'll learn

  • Industry and competitive analysis
  • Resource and competency analysis

-Analysing strategy across corporate and business levels

Course Syllabus

Week 1: Introduction to Strategic Management
Week 2: Analyzing the External Environment
Week 3: Analyzing the Internal Environment
Week 4: Competitive Positioning
Week 5: Managing the Multi-business Firm

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