Introduction to the Music Business (edX)

Introduction to the Music Business (edX)
Course Auditing
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Introduction to the Music Business (edX)
Learn the latest about the rapidly changing music industry from recording, publishing, and distribution to legal issues confronting music commerce. Three things are clear about today’s music industry: The consumption of music is expanding at the greatest rate in history and from the most portals ever imagined, the cost of producing music is decreasing, and the number of artists creating and seeking to expose their work and develop careers through the Internet has increased dramatically.

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As demand grows and Internet piracy wanes, ad-supported and subscription models will generate unprecedented revenues that will surpass even the best of past earnings. And, many astute “music industry-watchers” predict a steep rise in business activity and trade earnings by the end of the decade.

Whether you’re a music creator, consumer, or facilitator of this process, you’ll want to understand the history, underpinnings, and basics of the music business.




This course has been developed to provide students with the latest instruction on the best way for creators, consumers, and facilitators to navigate the resurgence of one of the world’s most exciting industries: the music business. Course author John Kellogg—administrator, educator, entertainment lawyer, performer, and radio and television personality—offers students the opportunity to learn the fundamental principles of the developing new music business, for now and into the future.

This course is part of the Music Business: Industry Essentials XSeries program.


What you'll learn:

- The basic history of the music industry and today's business trends

- How recording agreements are formulated

- The basics of copyright law as it pertains to the music business

- The role of agents, managers, attorneys, and specific business entities


Syllabus


Lesson 1: Overview of the Music Industry

Overview

Music Industry History: 1900-1950

Music Industry History: 1950-2000

Music Industry History: Napster and Beyond

Today’s Music Business Structure

Quiz

Recap


Lesson 2: Recording Agreements

Overview

Importance of Recording Agreements

Contract Provisions

Royalties

Advances

360 Deals

Discussion: 360 Degree Deals

Quiz

Recap


Lesson 3: Copyright Basics

Overview

History of Copyright

The Importance of Copyright

Registration

The Bundle of Rights

Infringement

Fair Use

Discussion: Future of the Bundle of Rights

Quiz

Recap


Lesson 4: Managers, Agents, and Attorneys

Overview

Types of Managers

Commissions

Agents

Attorneys

Term

Fiduciary Relationship

Business and Road Managers

Regulation of Managers

Agents

Discussion: Role of the Personal Manager

Quiz

Recap


Lesson 5: Band and Brand Organization and Protection

Overview

Sole Proprietorship

General Partnership

Corporation

LLC

Trademark

Band Names

Discussion: Which type of Entity?

Quiz

Recap


Lesson 6: The Live Performance Market

Overview

It Factor

Fan Engaging Show

Promotions: Social Media

Live Performance Agreement

Entourage

Local Personnel

The Future of Live Music

Discussion: Keeping Informed and Getting Active

Quiz

Recap

Course Wrap Up



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Course Auditing
54.00 EUR
None.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.