Customer Relationship Management for Marketers Professional Certificate

Customer relationship management being a core component of effective brand visibility and better competitive advantage, professionals today are discovering sustainable approaches for marketing plans.
With a core focus on marketing this tailored program is designed for working professionals to level up their marketing game.
The two courses featured are carefully chosen to represent all the industries and their needs. Right from the basic marketing management to customer relations, this program presents the advancements in customer relationship management and their value in marketing. This professional certification from IIMBx will be a platform for learners from various sectors and fields. It will act as a catalyst to a great learning experience that will come in aid along in your careers.
What you will learn:
Understand marketing concepts in detail.
Interpret industry applications.
Appreciate the strategic and tactical aspects of marketing.
Develop relationship perspective.
Comprehend tools to retain customers and maximize profitability.

Sort options

Marketing Essentials (edX)

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]

Customer Relationship Management (edX)

Learn to develop customer relationships through a deepened understanding of the concepts and best practices of CRM. Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to [...]