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E.g., 2017-08-22
E.g., 2017-08-22
E.g., 2017-08-22
Sep 5th 2017

Turn your idea into a business, as you learn the essential skills needed to effectively identify and target customers. Entrepreneurship 101 prepares you for the MIT Global Entrepreneurship Bootcamp! The bootcamp is a one-week, intensive entrepreneurship education program that challenges you to start a company in 5 days. The Bootcamp offers you the unique opportunity to be mentored by MIT faculty and MIT alumni entrepreneurs and investors as you begin your new entrepreneurial journey.

Average: 5.5 (2 votes)
Aug 28th 2017

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions.

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Aug 21st 2017

You will find this course exciting and rewarding if you already have a background in statistics, can use R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable you to play more freely with data and explore new features and statistical functions in R.

Average: 5 (2 votes)

Aug 21st 2017

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

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Jun 26th 2017

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Average: 1 (2 votes)
Self Paced

Learn key marketing concepts to implement customer acquisition strategies to find the right customers and grow your business. In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

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Apr 3rd 2017

ujourd’hui, les appels d’offres sont devenus une pratique courante de tous les processus d’achat dans le monde des ventes B to B. 80 % des affaires industrielles commenceraient désormais par un appel d’offres.
Faire un MOOC sur ce sujet n’est pourtant pas une activité aisée.

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