Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)
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Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women (Coursera)
This course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. In this course, you will examine your customers’ buying process and explore the benefits of segmenting your customers. Through mapping your competitors and analyzing your competitive edge, you will consider how an understanding of your customers and competitors can maximize value for your business as you grow.

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By the end of this course, you will have developed a clear Customer Value Proposition (CVP). This will enable you to communicate your business offering to your target customers in a compelling way. You will have the opportunity to examine how the development of a pricing strategy can best support business growth.

The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.


What You Will Learn

- Define and categorize your customers and their needs.

- Compare your business to competitors to define your competitive advantage.

- Express your Customer Value Proposition (CVP).

- Develop a pricing strategy for your business.


Syllabus


WEEK 1

Fundamentals of Customers and Competition, with Goldman Sachs 10,000 Women

In this course, you will explore the importance of understanding your business’s customers and competition, and consider how this understanding can be used to maximize value for your target customers and your business.

By the end of this course, you will have developed a clear Customer Value Proposition (CVP), which communicates your business offering to your target customers in a compelling way, and considered how your CVP influences and helps you to develop your pricing strategy to support business growth.



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