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E.g., 2017-09-22
E.g., 2017-09-22
E.g., 2017-09-22
Oct 3rd 2017

Create a profitable innovation by learning how to design a business model, price your product and create a successful sales process. Entrepreneurship 103 prepares you for the MIT Global Entrepreneurship Bootcamp!

Average: 8.2 (6 votes)
Sep 25th 2017

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Average: 5.1 (9 votes)
Sep 25th 2017

In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You will learn the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and see how they fit within different analytical frameworks that are useful to managers.

Average: 7.7 (3 votes)

Sep 25th 2017

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

Average: 8 (4 votes)
Sep 25th 2017

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions.

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Sep 18th 2017

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management.

Average: 6.7 (6 votes)

Sep 18th 2017

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar valor, además de beneficios, en los ingresos que obtienen.

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Sep 18th 2017

Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions.

Average: 2.7 (3 votes)
Sep 18th 2017

In Value, you will explore the most powerful generator of value in the world – ideas. Ideas are the engines of productivity, both in the private and public sectors. You will learn about the universal frameworks that determine how ideas and money interact, leading to the allocation of financial resources. We will identify components of cash flow for any project, business or venture as the most essential ingredients of value.

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Sep 18th 2017

An introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) this course forces you to strategically analyze your product or service.

Average: 5 (7 votes)
Sep 18th 2017

This course introduces the types of cost estimation from the conceptual design phase through the more detailed design phase of a construction project. In addition, the course highlights the importance of controlling costs and how to monitor project cash flow. Students will work on a break-even analysis of construction tasks in a project.

Average: 7.2 (6 votes)

Self Paced

Learn key components of the retail business, including forecasting, inventory management, product assortment planning and pricing.

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