International Marketing

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International Marketing Entry and Execution (Coursera)

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set [...]
Average: 6 ( 3 votes )

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]
Average: 9 ( 3 votes )

Marketing Internacional en Asia (Coursera)

Este curso ha sido desarrollado especialmente para gerentes y estudiantes que desean tener éxito como especialistas de marketing en la región asiática. Asia ha experimentado la mayor cantidad de crecimiento en la economía global en los últimos años. Aunque muchas compañías de otras regiones se han beneficiado de entrar [...]
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International Hospitality & Healthcare Services Marketing (Coursera)

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are [...]
Average: 2 ( 3 votes )

International B2B (Business to Business) Marketing (Coursera)

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross [...]
Average: 9 ( 3 votes )