Hotel Management

Sort options

International Hospitality & Healthcare Services Marketing (Coursera)

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are [...]
2
Average: 2 ( 3 votes )

Demand management: Breaking down today’s commercial silos (Coursera)

The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability.
7
Average: 7 ( 3 votes )

The Fundamentals of Hotel Distribution (Coursera)

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise [...]
0
No votes yet

The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy (Coursera)

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell [...]
1
Average: 1 ( 3 votes )