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The Fundamentals of Hotel Distribution (Coursera)
Aug 21st 2017
ESSEC Business School
Coursera
English
English

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jumpstart your career in this fascinating domain.

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Business & Management
Hotel Management, Distribution, Revenue, Demand Management, Hotel Distribution, OTA, Hotel Business
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