Pricing Strategy Optimization Specialization

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.
WHAT YOU WILL LEARN
- How to utilize the strategic power of pricing to set profit maximizing prices
- Cost and economics in pricing strategy
- How to leverage knowledge of customer value to develop a pricing strategy
- Market and competitor pricing models that inform pricing decisions