University of Virginia

 

 


 

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E.g., 2017-04-26
E.g., 2017-04-26
E.g., 2017-04-26
May 1st 2017

Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

Average: 5.3 (10 votes)
May 1st 2017

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing.

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May 1st 2017

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

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May 1st 2017

Typically, clients and managers don't want to pay for design (or strategy) but want to rush toward results. Design sprints allow you to meet clients' desire for solutions--to develop sooner--and still adjust based on feedback. But not all sprints are alike. In this course, you’ll learn how to run situation-appropriate sprints, whether it's testing user motivation, interface usability, or solution fit, to avoid waste and deliver value.

Average: 5 (4 votes)
May 1st 2017

Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple.

Average: 7.9 (15 votes)
May 1st 2017

Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks.

Average: 6.4 (8 votes)
May 1st 2017

To deliver agile outcomes, you have to do more than implement an agile process; you have to create a culture of experimentation. It's this commitment to experimenting that's at the heart of today’s most successful implementations of agile. This course shows you how to integrate the practice of experimentation across concept testing, usability testing, functional testing, and continuous deployment.

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May 1st 2017

Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.

Average: 5.8 (5 votes)
Apr 24th 2017

Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy).

Average: 5.7 (7 votes)
Apr 24th 2017

This course will teach you the tools you'll need to understand the fundamentals of financial accounting. Concise videos, the financial records of a small business, and "your turn" activities guide you through the three most commonly used financial statements: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. Beyond recording transactions, you'll learn how to prepare these financial statements, and read and analyze them to draw basic conclusions about a company's financial health.

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Apr 24th 2017

In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers.

Average: 9.5 (2 votes)
Apr 24th 2017

A unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your own historical archive while interacting with a global community of interested readers.

Average: 3.8 (11 votes)
Apr 24th 2017

Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Average: 6 (4 votes)
Apr 24th 2017

When John F. Kennedy entered the presidential limousine at Love Field in Dallas, Texas on November 22, 1963, he began his ride into history. That journey continues even today and we call it the Kennedy legacy. This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death have influenced the general public, the media, and each of the nine U.S. presidents who followed.

Average: 8.8 (5 votes)
Apr 24th 2017

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

Average: 8.7 (3 votes)
Apr 24th 2017

Despite everyone's good intentions, hard work and solid ideas, too many projects end up creating unneeded, unusable, and unsellable products. But it doesn't have to be this way. Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course, you’ll learn how to determine what's valuable to a user early in the process--to frontload value--by focusing your team on testable narratives about the user and creating a strong shared perspective.

Average: 5.9 (11 votes)
Apr 24th 2017

This course will provide an overview of the process and tools used for design thinking, and examine their application in organizational situations.

Average: 8 (6 votes)
Apr 24th 2017

Traditional development processes often lead to team frustration and poor results. Agile offers a different approach to managing the complexity of software development. This course focuses on the day-to-day jobs of running a software development program and how leading agile methodologies (Scrum, XP, kanban) can help you do them better.

Average: 4.6 (8 votes)
Apr 24th 2017

An introduction to physics in the context of everyday objects.

Average: 5.2 (18 votes)
Apr 24th 2017

This course provides an overview of Thomas Jefferson's work and perspectives presented by the University of Virginia in partnership with Thomas Jefferson’s Monticello. Together, UVA and Monticello are recognized internationally as a UNESCO World Heritage Site.

Average: 6.5 (4 votes)

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