Behavioral Finance

 

 


 

Customize your search:

E.g., 2017-04-07
E.g., 2017-04-07
E.g., 2017-04-07
Apr 10th 2017

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices.

Average: 6.5 (4 votes)