Competitiveness

Good decision making and strategy do not exist in isolation: the success and profitability of a business depend not only on the organization’s own strategic moves but also on those that other firms make, especially competitors. Understanding the strategic linkages among firms can therefore be immensely valuable. Economics and [...]

Why are markets commonly believed to be the best way of allocating resources and organizing economic activity? This course will answer this critical question while examining its implications for pricing, market entry and exit, short-term and long-term business strategies, and the forecasting of key market variables. The course introduces [...]

In this course, you will develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. We will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy [...]

En un mundo de fuerte competitividad global, como el que atravesamos hoy en día, con entornos tan complejos y cambiantes, de alta incertidumbre y volatilidad, con fuertes exigencias en adaptabilidad de sectores y mercados; los modelos de negocios predictivos tradicionalmente aplicados en el mundo empresarial con foco de expertise [...]

Identification of the relevant factors in the competitive environment of companies, and the contemporary technological innovation trends. Nowadays, competitiveness of companies suffer an impact not only by economical, political, social, environmental, and health trends; technological innovation trends are relevant factors in the design of business models that are necessary [...]

Identificar los factores relevantes en el entorno competitivo de las empresas y las tendencias de innovación tecnológicas contemporáneas. En la actualidad, la competitividad de las empresas está impactada no sólo por las mega tendencias económicas, políticas, sociales, ambientales y de salud; las tendencias de innovación tecnológica son factores relevantes [...]