This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries.
Coursera
Embark on a journey into the world of international marketing with this beginner-friendly course from Coursera. Gain insights into cross-country and cross-industry innovation strategies that can help businesses expand and thrive in global markets. This introductory program breaks down complex concepts to provide a solid foundation for those new to international marketing.
Coursera
Dive into the world of international marketing with our advanced course. Explore consumer behavior analysis, B2C marketing tactics, and innovative strategies for market entry and execution. Gain insights into positioning, pricing, promotion, and place in an international context. Learn about 7S International Marketing Innovation to drive cross-country and cross-industry growth.
Coursera
Dive into the world of International B2B Marketing! This course provides a deep dive into the unique aspects of marketing products and services to other businesses on an international scale. Gain insights into how B2B differs from consumer marketing and learn strategies for successful global business expansion.
Coursera
Embark on a journey to master the art of marketing within the booming industries of international hospitality and healthcare services. This course equips you with essential skills and knowledge to navigate and excel in these competitive fields, offering career advancement opportunities and entrepreneurial inspiration.
Coursera
Dive into the world of international entertainment and sports marketing with our expert-led course. Gain insights into innovative strategies for expanding across countries and industries, essential for anyone looking to make a mark in these dynamic sectors. This course is designed for professionals seeking to understand and leverage the unique characteristics of global sports and entertainment markets.