Pricing Strategy

 

 


 

Customize your search:

E.g., 2017-09-20
E.g., 2017-09-20
E.g., 2017-09-20
Sep 25th 2017

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

Average: 8 (4 votes)
Sep 25th 2017

In this project-centered course, Darden's Ron Wilcox and BCG's Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You'll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions.

No votes yet
Sep 25th 2017

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Average: 5.1 (9 votes)

Sep 18th 2017

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar valor, además de beneficios, en los ingresos que obtienen.

No votes yet
Sep 18th 2017

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing.

No votes yet
Sep 18th 2017

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions.

No votes yet

Apr 24th 2017

Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time. How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?

Average: 8.1 (9 votes)
Apr 17th 2017

Discover why pricing is key to the success of your startup, with one of four courses in the Online Business Success program. Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.

Average: 9 (1 vote)