Pricing Strategy

 

 


 

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Jan 23rd 2017

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios. Analice el modo en que las empresas tratan de captar valor, además de beneficios, en los ingresos que obtienen.

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Jan 16th 2017

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Average: 4.7 (6 votes)
Jan 16th 2017

Learn to use pricing strategies to increase your firm’s revenue, and set the right price for the right person at the right time. How do airlines, hotels, resorts and other organisations manage their prices? Why are these prices apparently unrelated to costs and different for each consumer? And what are the underlying reasons and processes behind these prices?

Average: 6.7 (3 votes)
Oct 17th 2016

Discover why pricing is key to the success of your startup, with one of four courses in the Online Business Success program. Do you ever hear people say “I have a lot of interest in my business and I am working hard, but I am not making any money”? This free online course will help you understand the key aspects of getting your prices and costs right, while aligning pricing to your marketing strategies.

Average: 9 (1 vote)