Pricing Psychology

 

 


 

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E.g., 2016-12-08
E.g., 2016-12-08
E.g., 2016-12-08
Dec 5th 2016

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

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