Ashis Mishra

Dr. Ashis Mishra is a faculty member in the Marketing Area at the Indian Institute of Management Bangalore (IIMB). Dr. Mishra teaches marketing management and retail management. His area of research involves Retail Productivity Analysis, Retail Atmospherics and Retail Consumer Behaviour. He has successfully developed and applied many quantitative models and business model frameworks in solving marketing/retailing-related problems. He has published over 10 papers in various national and international journals of repute. His current projects include ‘A Dynamic Model for Forecasting in Indian Retail Sector’, ‘Store Atmospherics as a Tool for Retail Productivity’ and ‘Technographic Segmentation of Indian Retail Consumers.’

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Marketing Essentials (edX)

Identify, understand and learn the basics of marketing management theories with real-world business scenarios. This business and management course will bridge the gap between information and real world experience. In this introductory marketing course, you will learn the theories of marketing through practice (examples and illustrations). This course will [...]

Marketing Management (edX)

Learn how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios. According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a [...]