This course is all about how to segment the market to take advantage of market heterogeneity. The course will review different bases for market segmentation including demographics, psychographics, and lifestyles. We will also review segmentation by product and price.
This course has four modules, or foci. The first is to understand the categories of social welfare—populations, income, earnings, and assets— and some related concepts that play a very large role in shaping policy decisions: unemployment, inflation, and the minimum wage. The second deals with the central [...]
