Market Segmentation

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Market and Competition in Pricing Strategy (Coursera)

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You [...]
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Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]
6
Average: 6 ( 3 votes )

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]
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Segment your market using factor analysis with R programming (Coursera)

If you ever thought of starting a new business or launching a new product, you’d probably already asked yourself: which type of products are the customers ordering? What type of competition are the products facing in this market? To answer these questions objectively, you can apply Factor Analysis to [...]
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Gestión de compras eficientes para tu empresa (edX)

Sef Paced
Gestión de compras eficientes para tu empresa (edX)
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En este curso en línea encontrarás las herramientas necesarias para realizar una correcta planeación de la demanda y obtén los conocimientos que requieres para realizar pronósticos, abastecimiento estratégico, gestión y evaluación de proveedores.
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Minería de Datos: Segmentación de Mercados (edX)

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Minería de Datos: Segmentación de Mercados (edX)
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¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una [...]
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Entrepreneurship 101: Who is your customer? (edX)

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Entrepreneurship 101: Who is your customer? (edX)
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs. What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This [...]
1
Average: 1 ( 3 votes )

Marketing Analytics (edX)

Feb 1st 2021
Marketing Analytics (edX)
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Develop quantitative models that leverage business data to forecast sales and support important marketing decisions. Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on [...]
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The Digital Economy: Success through Market Segmentation (FutureLearn)

Explore how and why market segmentation can be used to improve customer satisfaction and business performance. Marketing is all about putting the customer at the centre of the business. But what exactly does that mean today? And what challenges do marketers face in satisfying ever more demanding customers in [...]
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Average: 1 ( 2 votes )

Marketing Analytics: Competitive Analysis and Market Segmentation (edX)

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits. In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic [...]
7
Average: 7 ( 2 votes )