Market Segmentation

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Marketing e o Consumidor no Ambiente Digital (Coursera)

Nossas boas-vindas ao Curso Marketing e o Consumidor no Ambiente Digital. Neste curso, você aprenderá sobre o papel do marketing no contexto digital. Também serão abordados os principais aspectos que tratam do consumidor no ambiente digital. É importante compreender de que forma os indivíduos passam a organizar sua compra [...]

Market and Competition in Pricing Strategy (Coursera)

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You [...]

Positioning: What you need for a successful Marketing Strategy (Coursera)

Positioning, the must have for a successful Marketing Strategy Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: You are going to end up [...]

Foundations of marketing analytics (Coursera)

Who is this course for? This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a business role, in particular [...]

Marketing Estratégico (Coursera)

Nossas boas-vindas ao Curso Marketing Estratégico. Neste curso, você terá as principais noções sobre como conduzir o Marketing de uma organização de modo estratégico. A abordagem escolhida é aquela que enxerga as atividades mercadológicas como instrumentos fundamentais para a obtenção de vantagem competitiva e melhores relações com os [...]

Análise de Segmentação de Mercado (Coursera)

Jun 27th 2022
Análise de Segmentação de Mercado (Coursera)
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Nossas boas-vindas ao Curso Análise de Segmentação de Mercado. Neste curso, você aprenderá que as organizações estão adotando tecnologias de Big Data como parte de sua estratégia de negócios e em um mercado orientado a dados, trabalhar com a segmentação de forma eficiente é um grande desafio para a [...]

Segment your market using factor analysis with R programming (Coursera)

If you ever thought of starting a new business or launching a new product, you’d probably already asked yourself: which type of products are the customers ordering? What type of competition are the products facing in this market? To answer these questions objectively, you can apply Factor Analysis to [...]

Gestión de compras eficientes para tu empresa (edX)

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Gestión de compras eficientes para tu empresa (edX)
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En este curso en línea encontrarás las herramientas necesarias para realizar una correcta planeación de la demanda y obtén los conocimientos que requieres para realizar pronósticos, abastecimiento estratégico, gestión y evaluación de proveedores.

Minería de Datos: Segmentación de Mercados (edX)

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Minería de Datos: Segmentación de Mercados (edX)
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¿Conoces realmente a tus clientes? En este curso aprenderás a construir modelos basados en técnicas de minería de datos, que te permitirán descubrir los hábitos de compra de tus clientes, para definir estrategias de marketing de acuerdo con sus perfiles, hacer una correcta toma de decisiones y tener una [...]

Entrepreneurship 101: Who is your customer? (edX)

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Entrepreneurship 101: Who is your customer? (edX)
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs. What separates an idea from a business? A paying customer. And this is where we want to take you in this course. From there you’ll begin growing your group of target customers. This [...]