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Medindo o Marketing Digital (Coursera)

Nossas boas-vindas ao Curso Medindo o Marketing Digital. Neste curso, você aprenderá sobre um ponto central do Marketing Digital: a mensuração. Grande parte da contribuição do Marketing Digital para as estratégias da empresa são as diversas possibilidades de testes, mensuração e acompanhamento das atividades organizacionais no contexto digital. [...]

DataOps Methodology (Coursera)

May 30th 2022
DataOps Methodology (Coursera)
Course Auditing
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Effort
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DataOps is defined by Gartner as "a collaborative data management practice focused on improving the communication, integration and automation of data flows between data managers and consumers across an organization. Much like DevOps, DataOps is not a rigid dogma, but a principles-based practice influencing how data can be provided [...]

Operational Context and Data (Coursera)

By the end of this course, learners are empowered to implement data-driven process improvement objectives at their organization. The course covers: the business case for IoT (Internet of Things), the strategic importance of aligning operations and performance goals, best practices for collecting data, and facilitating a process mapping activity [...]

Marketing e o Consumidor no Ambiente Digital (Coursera)

Nossas boas-vindas ao Curso Marketing e o Consumidor no Ambiente Digital. Neste curso, você aprenderá sobre o papel do marketing no contexto digital. Também serão abordados os principais aspectos que tratam do consumidor no ambiente digital. É importante compreender de que forma os indivíduos passam a organizar sua compra [...]

Innovation Strategies for Socially Responsible Firms (edX)

Self Paced
Innovation Strategies for Socially Responsible Firms (edX)
Course Auditing
Categories
Effort
Languages
Acquire the knowledge and competencies needed to align societal and ethical values with commercial interests as part of your company’s innovation strategy. How can you assess and address uncertainties, potential risks and public and ethical concerns surrounding your innovation projects? How can you ensure that new products and services [...]