Consumer Behavior

Sort options

Marketing Management II (Coursera)

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to [...]
8
Average: 8 ( 3 votes )

Investigación de mercados y comportamiento del consumidor (Coursera)

El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing.
0
No votes yet

Firm Level Economics: Consumer and Producer Behavior (Coursera)

All goods and services are subject to scarcity at some level. Scarcity means that society must develop some allocation mechanism – rules to determine who gets what. Over recorded history, these allocation rules were usually command based – the king or the emperor would decide. In contemporary times, most [...]
3
Average: 3 ( 3 votes )

Sustainable Business Enterprises (Coursera)

This course will explore current challenges and opportunities facing firms in the area of environmental sustainability. It will begin with an introduction to sustainability, with a particular focus on how environmental sustainability is relevant to business. Topics such as unsustainable consumption/consumer behavior, market research sustainable product design, sustainable value chains [...]
8
Average: 8 ( 3 votes )

Market Research and Consumer Behavior (Coursera)

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market [...]
9
Average: 9 ( 3 votes )

Fundamentos del Marketing (Coursera)

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]
0
No votes yet

The Economics of Agro-Food Value Chains (Coursera)

In this course, you learn how the agro-food value chain approaches the challenge of constantly improving its competitiveness by producing high quality food and products and also aiming to attain greater sustainability. Some of the topics of this course are: the notion of quality for food and agricultural products [...]
0
No votes yet

The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior (Coursera)

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key determinants of supply and demand. We will then learn how to use the supply-demand framework to explain and predict market outcomes and [...]
0
No votes yet

Buyer Behaviour and Analysis (edX)

Learn how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign. For marketers, an understanding of how a consumer selects, purchases, uses and disposes of products and services is pertinent to successfully managing the marketing function. In this course, you will learn about [...]
9
Average: 9 ( 4 votes )

From Fossil Resources to Biomass: A Business and Economics Perspective (edX)

Self Paced
From Fossil Resources to Biomass: A Business and Economics Perspective (edX)
Course Auditing
Categories
Effort
Languages
Learn about the basic consumer science, business, logistics, supply chain, and economic principles that are essential for a successful transition from fossil resources to renewable biomass resources in a biobased economy. Explore how to create a sustainable future by moving away from dependence on fossil to biomass resources for [...]
10
Average: 10 ( 4 votes )