Consumer Behavior

 

 


 

Customize your search:

E.g., 2016-12-05
E.g., 2016-12-05
E.g., 2016-12-05
Dec 5th 2016

The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Average: 9 (1 vote)
Nov 28th 2016

All goods and services are subject to scarcity at some level. Scarcity means that society must develop some allocation mechanism – rules to determine who gets what. Over recorded history, these allocation rules were usually command based – the king or the emperor would decide. In contemporary times, most countries have turned to market based allocation systems. In markets, prices act as rationing devices, encouraging or discouraging production and encouraging or discouraging consumption in such a way as to find an equilibrium allocation of resources.

Average: 10 (1 vote)
Nov 28th 2016

El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing.

No votes yet