Strategic Marketing

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]

In this course, you will engage in developing and strengthening the emotional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic marketing models and techniques for enhancing your personal image. Acting as "your own Chief Executive Officer" [...]

Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, [...]

Learn about the concepts of segmentation, targeting, and positioning, and discover why they’re crucial to any marketing strategy. Boost your success with strategic marketing strategies. Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect [...]