Coursera

Time, Change, and Decisions for Marketing (Coursera)

Offered by University of Colorado Boulder,

"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

This course is part of the Data Science for Marketing Specialization.

What you'll learn
Predict customer behaviors and market trends using advanced analytics.

Syllabus

Bayesian Networks
Use Causal Bayesian Networks and Partial Dependence Plots to revolutionize your marketing strategies. This module shows you how to optimize decision-making, understand customer behavior, and visually interpret complex data for strategic marketing insights.

Time and Change
Clarify the dynamics of customer behavior and market trends with Dynamic Bayesian Networks. Master time series forecasting and change detection to stay ahead in the ever-evolving marketing landscape, ensuring your strategies remain relevant and effective.

Learning and Decision Optimization
Optimize marketing and business decision-making with the help of causal forecasting. Learn to model customer journeys, perform what-if analyses, and apply Bayesian inference, equipping you with cutting-edge tools for real-time, data-driven marketing strategies.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Universidad de los Andes

Analítica de Procesos: Optimización desde los Datos (Coursera)

Statistics & Data Analysis Data Science

El entorno empresarial y de innovación requiere y requerirá cada vez más profesionales capaces de conectar los datos con el análisis de procesos. Esta habilidad posibilita formas inteligentes de entender y mejorar continuamente la cambiante operación de las empresas: las mantiene vivas y competitivas. La analítica de procesos proporciona información acerca de la eficiencia de los procesos de negocio, lo cual cambia el enfoque a los líderes de proceso para tomar decisiones sobre cómo hacer evolucionar el comportamiento y métricas del proceso basados en datos y no solo intuición.

Nov 16th 2026

4 Weeks

Process Analysis Decision Making Analytics

Coursera

University of Illinois at Urbana-Champaign

Marketing no mundo digital (Coursera)

Marketing & Communication Business

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos.

Nov 16th 2026

4 Weeks

Marketing Internet Digital Tools

Coursera

Tecnológico de Monterrey

Beneficios y características de las redes sociales más significativas (Coursera)

Management & Leadership Marketing & Communication

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Nov 16th 2026

5-12 Weeks

Marketing Social Networks Marketing con Redes Sociales Specialization

Coursera

Johns Hopkins University

Business Analytics with Excel: Elementary to Advanced (Coursera)

Business

A leader in a data driven world requires the knowledge of both data-related (statistical) methods and of appropriate models to use that data. This Business Analytics class focuses on the latter: it introduces students to analytical frameworks used for decision making though Excel modeling. These include Linear and Integer Optimization, Decision Analysis, and Risk modeling. For each methodology students are first exposed to the basic mechanics, and then apply the methodology to real-world business problems using Excel.

Nov 16th 2026

5-12 Weeks

Spreadsheets Excel Linear Programming

Coursera

Politecnico di Milano,EIT Digital

Data Science for Business Innovation (Coursera)

Statistics & Data Analysis Data Science

The course is a compendium of the must-have expertise in data science for executive and middle-management to foster data-driven innovation. It consists of introductory lectures spanning big data, machine learning, data valorization and communication. Topics cover the essential concepts and intuitions on data needs, data analysis, machine learning methods, respective pros and cons, and practical applicability issues.

Nov 16th 2026

4 Weeks

NoSQL Machine Learning Big Data

Coursera

Tecnológico de Monterrey

Introducción a las redes sociales. Sus objetivos y métricas. (Coursera)

CS: Information & Technology Marketing & Communication

En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.

Nov 16th 2026

5-12 Weeks

Marketing Digital Tools Social Networks

Coursera

Leiden University

EU policy and implementation: making Europe work! (Coursera)

Social Sciences

People have become more critical of EU policy and often seem to prefer local policy solutions in response to globalisation problems. How do you experience EU policy? Does it help? And if not, how can we change this? In this course, we learn how the European Union prepares and decides on policy, and how policy is transferred to member states and implemented by various authorities, including regional and local governments. We discuss the challenges of the European multi-level governance structure. We also focus on the main causes of policy failure or success. On this journey, we focus on actual policy and present the views of various experts: how easy is it to establish yourself in another EU-country?

Nov 9th 2026

5-12 Weeks

Europe Government Social Sciences

Coursera

University of Pennsylvania

Viral Marketing and How to Craft Contagious Content (Coursera)

Management & Leadership Marketing & Communication

Ever wondered why some things become popular, and other don't? Why some products becomes hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

Nov 9th 2026

4 Weeks

Marketing Social Media Marketing Strategy

Coursera

ESSEC Business School

Case studies in business analytics with ACCENTURE (Coursera)

Statistics & Data Analysis Data Science

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects.

Nov 16th 2026

3 Weeks

Healthcare Media Pharmaceutical

Coursera

Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Nov 16th 2026

5-12 Weeks

Food Management Marketing

Coursera

IE Business School

From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Architecture & Design

There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer or marketing director, or perhaps a small business owner, you will be looking to develop a simple process to create campaigns for yourself or your client.

Nov 9th 2026

4 Weeks

Image Marketing Advertising

Coursera

Duke University

Behavioral Finance (Coursera)

Management & Leadership Economics & Finance

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices.

Nov 9th 2026

3 Weeks

Finance Business Money