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A Organização Centrada na Jornada do Cliente (Coursera)

Nossas boas-vindas ao Curso A Organização Centrada na Jornada no Cliente. Neste curso, você aprenderá que objetivos de negócio de uma empresa somente podem ser atingidos se houver co-criação de valor entre seus profissionais e fornecedores. Para tanto, os clientes devem estar no centro de suas definições e atividades. [...]
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Analíticas y Métricas de Marketing (Coursera)

En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el [...]
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SQL for Data Science Capstone Project (Coursera)

Data science is a dynamic and growing career field that demands knowledge and skills-based in SQL to be successful. This course is designed to provide you with a solid foundation in applying SQL skills to analyze data and solve real business problems. Whether you have successfully completed the other [...]
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Mastering Data Analysis in Excel (Coursera)

Important: The focus of this course is on math - specifically, data-analysis concepts and methods - not on Excel for its own sake. We use Excel to do our calculations, and all math formulas are given as Excel Spreadsheets, but we do not attempt to cover Excel Macros, Visual [...]
Average: 6 (4 votes)

Wearable Technologies and Sports Analytics (Coursera)

Sports analytics now include massive datasets from athletes and teams that quantify both training and competition efforts. Wearable technology devices are being worn by athletes everyday and provide considerable opportunities for an in-depth look at the stress and recovery of athletes across entire seasons. The capturing of [...]
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Recommender Systems: Evaluation and Metrics (Coursera)

In this course you will learn how to evaluate recommender systems. You will gain familiarity with several families of metrics, including ones to measure prediction accuracy, rank accuracy, decision-support, and other factors such as diversity, product coverage, and serendipity. You will learn how different metrics relate to [...]
Average: 4 (4 votes)

Reviews & Metrics for Software Improvements (Coursera)

This course covers techniques for monitoring your projects in order to align client needs, project plans, and software production. It focuses on metrics and reviews to track and improve project progress and software quality. What you will learn: apply techniques to measure and visualize project progress, integrate Agile review [...]
Average: 10 (4 votes)

Marketing Analytics (Coursera)

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing [...]
Average: 10 (4 votes)

The Business of Social (Coursera)

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical [...]
Average: 5 (4 votes)

Introducción a las redes sociales. Sus objetivos y métricas. (Coursera)

En este programa se hará, de manera holística, una revisión del uso e implementación de redes sociales. Se provee de un conocimiento sólido en el desarrollo de estrategias requeridas en una organización para involucrar a los consumidores y miembros de la misma en un ambiente de social listening.
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