Brand Management




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E.g., 2017-09-19
E.g., 2017-09-19
E.g., 2017-09-19
Sep 25th 2017

By taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in the position to create an activity plan to bring your brand strategy to life (both externally towards consumers and internally to employees) and you will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Average: 3.9 (36 votes)
Sep 18th 2017

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia de marca se haga realidad (tanto externamente para los consumidores como internamente para los empleados).

Average: 7 (3 votes)
Sep 4th 2017

In this course, you will engage in developing and strengthening the emotional component of your career brand. Acting as “your own Chief Executive Officer” (P. Drucker), you will learn how to use strategic marketing models and techniques for enhancing your personal image. You will learn how to communicate and showcase your skills and personality traits to prospective employers.

Average: 7.4 (5 votes)

Sep 4th 2017

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Average: 6.7 (3 votes)
Jul 26th 2017

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry. Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.

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Oct 19th 2015

How do brands establish deep connections with digital media and maintain the relationship over the long term? Join us and find out what the unique attributes of digital brands are and what you can do to build strong digital brands!

Average: 8 (4 votes)

Oct 7th 2015

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals.

Average: 8 (4 votes)