Brand Management

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Visionary leadership, identity & motivation: Become a meaning maker (Coursera)

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create [...]
5
Average: 5 ( 3 votes )

Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)

Oct 25th 2021
Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)
Free Course
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Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel. Este curso te ayudará a desarrollar tus estrategias de marketing y a construir tu marca a medida que tu negocio [...]
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Trademark Law (Coursera)

Oct 25th 2021
Trademark Law (Coursera)
Course Auditing
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The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the [...]
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Introduction to Intellectual Property (Coursera)

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But [...]
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What is Compliance? (Coursera)

Compliance isn’t only about preventing problems and ensuring that everyone is abiding by laws, rules, and regulations. It’s also about the positive impact a robust and ethical compliance program can have on a business or organization.
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Brand Management: Aligning Business, Brand and Behaviour (Coursera)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as [...]
9
Average: 9 ( 4 votes )

Management of Fashion and Luxury Companies (Coursera)

Oct 25th 2021
Management of Fashion and Luxury Companies (Coursera)
Course Auditing
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Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition [...]
3
Average: 3 ( 3 votes )

Food & Beverage Management (Coursera)

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools [...]
8
Average: 8 ( 4 votes )

Gestión de marca y producto (Coursera)

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia [...]
6
Average: 6 ( 4 votes )

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]
9
Average: 9 ( 3 votes )