Brand Management

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Visionary leadership, identity & motivation: Become a meaning maker (Coursera)

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create [...]

Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)

May 23rd 2022
Fundamentos de las Ventas y el Marketing con Goldman Sachs 10,000 Women (Coursera)
Free Course
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Este curso online gratuito es uno de los 10 cursos disponibles en la colección Goldman Sachs 10,000 Women, diseñado para emprendedoras listas para llevar su negocio al siguiente nivel. Este curso te ayudará a desarrollar tus estrategias de marketing y a construir tu marca a medida que tu negocio [...]

Gestão de Marca & Crise de Imagem (Coursera)

No mundo contemporâneo, "marca" é um dos ativos mais valorizados pelos mercados. Contudo, com o empoderamento da sociedade, as marcas ficaram mais frágeis e mais expostas. Nesse cenário, estar preparado para a gestão de crise de marca pode fazer a diferença entre a sobrevivência e a morte do negócio. [...]

Fundamentals of Social Media Advertising (Coursera)

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]

Trademark Law (Coursera)

May 23rd 2022
Trademark Law (Coursera)
Course Auditing
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The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the [...]

Introduction to Intellectual Property (Coursera)

Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But [...]

What is Compliance? (Coursera)

Compliance isn’t only about preventing problems and ensuring that everyone is abiding by laws, rules, and regulations. It’s also about the positive impact a robust and ethical compliance program can have on a business or organization.

Gestión de marca y producto (Coursera)

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un plan de actividades para hacer que su estrategia [...]

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]

Content Strategy for Professionals: Engaging Audiences (Coursera)

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important, strategic stories and information and by using proven tools and techniques to enhance an audience’s experiences and interest. Content Strategy is [...]