Brand Management

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Visionary leadership, identity & motivation: Become a meaning maker (Coursera)

When faced with a complex and ambiguous work environment, how do you, as a potential leader, envision the future? How can you deliver on your vision in a way that conveys meaning and drives positive change within your organisation? In this course you will explore how leaders can create [...]
5
Average: 5 ( 3 votes )

Fundamentals of Social Media Advertising (Coursera)

Apr 19th 2021
Fundamentals of Social Media Advertising (Coursera)
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This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]
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Apr 19th 2021
Course Auditing
41.00 EUR/month

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women (Coursera)

This course is one of 10 courses available in the Goldman Sachs 10,000 Women collection, designed for entrepreneurs ready to take their business to the next level. This course will support you to develop your marketing plans and strengthen your brand as your business grows. You will explore a [...]
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Introduction to Personal Branding (Coursera)

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least [...]
7
Average: 7 ( 3 votes )

Brand and Product Management (Coursera)

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. [...]
4
Average: 4 ( 3 votes )

Entrepreneurship 2: Launching your Start-Up (Coursera)

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: [...]
10
Average: 10 ( 3 votes )

The Secret Power of Brands (FutureLearn)

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, [...]
10
Average: 10 ( 3 votes )

Trademark Law (Coursera)

Apr 12th 2021
Trademark Law (Coursera)
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The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created? This course examines the [...]
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Introduction to Intellectual Property (Coursera)

Apr 12th 2021
Introduction to Intellectual Property (Coursera)
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Intellectual property is the currency of the tech world, with the world’s most valuable intellectual property assets dwarfing the value of their real-world counterparts. Apple’ trademarked brand was valued at over $100 billion as of 2017. J.K. Rowling’s Harry potter franchise has generated over $25 billion to date. But [...]
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What is Compliance? (Coursera)

Compliance isn’t only about preventing problems and ensuring that everyone is abiding by laws, rules, and regulations. It’s also about the positive impact a robust and ethical compliance program can have on a business or organization.
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