HKPolyUx

Learn the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry. Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn [...]

Understand the power of a luxury brand and gain the business skills needed to provide premium goods and services within the hotel and tourism industry. Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and [...]

Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries. Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry. You will learn about the roles of ICT infrastructures and tools in shaping [...]

Understand essential human resources concepts and theories and analyze contemporary issues in the management of human capital. In this business and management course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry, within both macro- and [...]