Campaigns

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Strategies for Converting and Retaining Customers Online (Coursera)

Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. [...]
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How Technology is Shaping Democracy and the 2020 Election (Coursera)

Aug 2nd 2021
How Technology is Shaping Democracy and the 2020 Election (Coursera)
Free Course
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Democracy can only thrive with the participation of well-informed citizens. The 2020 U.S. presidential election will be historic for many reasons and all parties are leveraging the power of technology to both influence and mobilize voters. More than ever, digital tools and platforms are shaping the opinions and behaviors [...]
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From Freedom Rides to Ferguson: Narratives of Nonviolence in the American Civil Rights Movement (Coursera)

The Modern Civil Rights Movement is a significant landmark in United States history. This movement was a struggle for human rights directly challenging the nation to extend its democratic principles to African Americans and all peoples. This course sheds light on the often overlooked strategic planning that supported the [...]
3
Average: 3 ( 3 votes )

Fundamentals of Social Media Advertising (Coursera)

Jul 26th 2021
Fundamentals of Social Media Advertising (Coursera)
Course Auditing
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This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how [...]
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Jul 26th 2021
Course Auditing
41.00 EUR/month

Fundraising and Development Foundations (Coursera)

In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match [...]
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Annual Campaigns: Building a Case for Support (Coursera)

Jul 26th 2021
Annual Campaigns: Building a Case for Support (Coursera)
Course Auditing
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In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for [...]
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From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)

Jul 26th 2021
From Brand to Image: Creating High Impact Campaigns That Tell Brand Stories (Coursera)
Course Auditing
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There are many different ways to approach clients to assess their needs and develop creative campaigns which fulfill your creative desires. Many agencies have established methodology, terminology and processes, and oftentimes, have spent decades or even years developing these processes. However, whether you are a freelancer, designer, illustrator, photographer [...]
1
Average: 1 ( 3 votes )

Citizen Politics in America: Public Opinion, Elections, Interest Groups, and the Media (edX)

Learn about the forces in American politics that seek to influence the electorate and shift the political landscape. Public opinion has a powerful yet inexact influence on elected officials. Politicians risk their careers if they ignore it, yet its power is not easy to capture nor quantify. This course [...]
7
Average: 7 ( 3 votes )

Digitalization in International Relations (Coursera)

Course participants will gain fundamental knowledge and practical skills regarding how to apply big data analysis, social media methods of analysis, how to build a digital information campaign strategy, how to operate by legal and technical components of global Internet governance in the practice of multilateral negotiations, and how [...]
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Requerimientos, planeación, ejecución y medición de estrategias para redes sociales (Coursera)

¿Te has preguntado cómo se manejan las campañas a través de las redes sociales? ¿Cómo es el proceso que se realiza? ¿Cómo puedo sacar provecho de ellas para posicionar mi producto o mi servicio? Éstas y muchas más preguntas nos hacemos al ser parte de los consumidores que [...]
7
Average: 7 ( 3 votes )