Brand Marketing

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Brand Management: Aligning Business, Brand and Behaviour (Coursera)

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as [...]
9
Average: 9 ( 4 votes )

Digital Marketing Analytics in Practice (Coursera)

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data [...]
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Average: 1 ( 3 votes )

Introduction to Marketing (Coursera)

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
7
Average: 7 ( 4 votes )

Strategic Brand Management (edX)

Examine product/brand management decisions and investigate the strategies and tactics to build, measure and manage brand equity. In this course, part of the Marketing in a Digital World MicroMasters program, you will learn how to apply the concepts of advertising and marketing to branding.
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Introduction to Marketing (edX)

Learn the fundamentals of marketing, including strategies and tools used across industries. Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to [...]
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Average: 6 ( 2 votes )

The Secret Power of Brands (FutureLearn)

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, [...]
10
Average: 10 ( 3 votes )