The Secret Power of Brands (FutureLearn)

The Secret Power of Brands (FutureLearn)
Course Auditing
Categories
Effort
Certification
Languages
No academic requirements, but you’ll need to have a deep interest in brands and how they work.
Misc

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The Secret Power of Brands (FutureLearn)
Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

The University of East Anglia has teamed up with influential brand consultancy Wolff Olins to bring you this course, led by renowned consultant Robert Jones.

You’ll learn from practitioners at companies like Virgin and Google. You’ll get a rich mixture of theory and practical tools as well as insights and methods from the converging worlds of technology, design and brand.


Syllabus


Week 1: How brands work

Week 2: How brands are managed

Week 3: How brands get defined

Week 4: How brands get designed

Week 5: How brands drive organisations

Week 6: Where brands are going next


What will you achieve?

By the end of the course, you'll be able to...

- Explain what a brand is, and how it influences people’s actions

- Describe the shape, and the changing dynamics, of the branding industry

- Start to build a brand by defining a sense of purpose

- Evaluate the role of design in branding, and the four dimensions on which it works

- Assess the advantages and techniques of brand-led management

- Imagine the future of branding, and start to build your personal brand


Who is the course for?

If you’re developing a career in branding -­ or if you work in a related area, like strategy, marketing or innovation -­ this course is for you. It will support your professional development, and also provide you with a taste of what taking a Masters in branding or brand management would be like.



10
Average: 10 ( 3 votes )

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
84.00 EUR
No academic requirements, but you’ll need to have a deep interest in brands and how they work.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.