Google Analytics Course: The Ultimate Beginner’s Guide (FutureLearn)

You’ll start with the basics, including how to set up a Google Analytics account and install the Tracking Code on a website, before moving on to advanced Google Analytics. Ultimately, you’ll be able to optimise website traffic using superior Google Analytics skills.
Get to grips with the fundamentals of Google Analytics
The first thing you’ll do on this Google Analytics course is explore more about the tool itself. Once you know what Google Analytics is and why it’s so important, you’ll be guided through the steps to setting up a Google Analytics account and installing the Tracking Code.
With the basics in place, you’ll delve into how you can pull key insights from the data that Google Analytics collects. These will allow you to improve website traffic, user interaction, and overall conversion rates.
Level up with advanced Google Analytics
This course goes beyond giving you a firm foundation in Google Analytics. It also introduces advanced features, such as goal setting and event tracking.
You’ll get an even more accurate idea of your business success, and of which sources send you the highest-quality website traffic. The more you understand Google Analytics, the more you’ll be able to use it to drive sales and user engagement.
Trust ClickSlice to deliver a world-class Google Analytics Course
As an award-winning SEO agency, ClickSlice uses Google Analytics to optimise website traffic every single day. You can rely on these experts to deliver a course that will show you how to do the same.
What topics will you cover?
In this course you will learn how to: - Set up a Google Analytics account, and install the Tracking Code on your website - Use Google Analytics to measure and Improve your website’s performance - Set up goals to measure your business’ success - Find out what sources and channels send you the highest quality traffic
Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...

• Demonstrate how to use Google Analytics to measure and analzye how well a website is performing
• Explore how to use Google Analytics to establish what marketing channels are diving the best ROI for a business.
• Demonstrate how to set up goals in Google Analytics to track valuable user actions.
• Improve your understanding of how Google analytics works and why its important
• Demonstrate how to find out what pages are the most popular on a website
• Identify how to track results from specific marketing activities

Who is the course for?
This Google Analytics course is designed for anyone interested in measuring and maximising their website traffic and overall performance. Digital marketers, business owners, and webmasters will all find it very beneficial.