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Marketing Analytics Foundation (Coursera)

Jan 24th 2022
Marketing Analytics Foundation (Coursera)
Course Auditing
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This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regulations that govern the online marketing space as well as [...]
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Analíticas y Métricas de Marketing (Coursera)

En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el [...]
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Introducción a Google Analytics (Coursera)

Jan 10th 2022
Introducción a Google Analytics (Coursera)
Free Course
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En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google [...]
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Create an A/B web page marketing test with Google Optimize (Coursera)

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
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Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]
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Digital Skills: Web Analytics (FutureLearn)

Learn about the role of web analytics in business, the types of analytics and how to use different techniques. Explore the world of web analytics and develop skills to grow your career. What is web analytics? And why are web analytics important? With this course, you’ll explore some of [...]
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Google Analytics Course: The Ultimate Beginner’s Guide (FutureLearn)

Oct 25th 2021
Google Analytics Course: The Ultimate Beginner’s Guide (FutureLearn)
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Master basic and advanced Google Analytics to drive up your website traffic and overall performance. Understand and optimise website traffic with this Google Analytics course. Google Analytics offers insights that allow businesses to maximise sales, build effective referral strategies, and more. There’s no better web analytics tool, and this [...]
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Fundamentos del marketing digital (edX)

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital. En este curso se presentan los conceptos básicos del marketing digital.
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App Monetization (Udacity)

Self Paced
App Monetization (Udacity)
Free Course
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Develop a Sustainable Financial Strategy. There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, [...]
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Digital Media Analytics: Paid Media (FutureLearn)

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Digital Media Analytics: Paid Media (FutureLearn)
Free Course
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Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and [...]
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