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Analíticas y Métricas de Marketing (Coursera)

En este primer curso se comprenderá el comportamiento de los usuarios y el impacto en la medición de interacciones que se dan en las Páginas web, Landing page o búsquedas de información de navegadores tradicionales. También podremos distinguir las principales herramientas de la analítica que se utilizan en el [...]
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Introducción a Google Analytics (Coursera)

Sep 20th 2021
Introducción a Google Analytics (Coursera)
Free Course
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En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google [...]
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Create an A/B web page marketing test with Google Optimize (Coursera)

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.
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Marketing Digital (Coursera)

Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook [...]
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Digital Skills: Web Analytics (FutureLearn)

Sep 13th 2021
Digital Skills: Web Analytics (FutureLearn)
Free Course
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Learn about the role of web analytics in business, the types of analytics and how to use different techniques. Explore the world of web analytics and develop skills to grow your career. What is web analytics? And why are web analytics important? With this course, you’ll explore some of [...]
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Fundamentos del marketing digital (edX)

Aprende todo lo que necesitas saber para que tu marca o empresa se posicione en el mercado, obtenga nuevos clientes, aumente sus ventas y rentabilice al máximo la inversión en marketing digital. En este curso se presentan los conceptos básicos del marketing digital.
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App Monetization (Udacity)

Self Paced
App Monetization (Udacity)
Free Course
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Develop a Sustainable Financial Strategy. There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real life examples to help you effectively develop, implement, [...]
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Digital Media Analytics: Paid Media (FutureLearn)

Jul 13th 2020
Digital Media Analytics: Paid Media (FutureLearn)
Course Auditing
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Learn how to analyse and improve social media advertising campaigns, and understand how to effectively use Google Analytics. Ensure your social media campaigns are effective. On this course you will learn how to look closely at how your social media ad campaigns perform, how they can be improved, and [...]
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Jul 13th 2020
Course Auditing
54.00 EUR

Digital Media Analytics: Using Data from Owned Media (FutureLearn)

Jun 15th 2020
Digital Media Analytics: Using Data from Owned Media (FutureLearn)
Course Auditing
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Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data. Learn how to evaluate your social media channels. In this course you will learn how to turn your current and historic social media ‘flow’ into a mineable database.
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Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts (FutureLearn)

Get started with data science by learning how to use Google Analytics to analyse user behaviour and website performance. Get started with data science by learning to use Google Analytics. In a world where decisions are increasingly data-driven, an understanding of data science can take you a long way. [...]
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