Coursera

Create an A/B web page marketing test with Google Optimize (Coursera)

Offered by Coursera Project Network,
Create an A/B web page marketing test with Google Optimize (Coursera)

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

In this Free Guided Project, you will:

  • Set up Google Optimize with Google Analytics
  • Create an A/B test web page marketing experience
  • Refine weight, audience targeting, activation and other advanced options
  • Showcase this hands-on experience in an interview

Learn step-by-step

  • Intro and get started with Google Optimize
  • Activate Google Optimize, Analytics and install the extension
  • Create a sample Google Site
  • Install Optimize, Analytics and set up the first experience
  • Create a page variant for A/B testing
  • Set up page and audience targeting
  • Create objectives
  • Finish additional settings, traffic allocation and activation events
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Text Mining and Analytics (Coursera) Coursera
University of Illinois at Urbana-Champaign

Text Mining and Analytics (Coursera)

Statistics & Data Analysis Data Science

This course will cover the major techniques for mining and analyzing text data to discover interesting patterns, extract useful knowledge, and support decision making, with an emphasis on statistical approaches that can be generally applied to arbitrary text data in any natural language with no or minimum human effort.

Nov 2nd 2026
5-12 Weeks
Algorithms Data Mining Analytics
Details
Marketing no mundo digital (Coursera) Coursera
University of Illinois at Urbana-Champaign

Marketing no mundo digital (Coursera)

Marketing & Communication Business

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos.

Nov 16th 2026
4 Weeks
Marketing Internet Digital Tools
Details
Marketing analytics: Know your customers (Coursera) Coursera
Macquarie University

Marketing analytics: Know your customers (Coursera)

Marketing & Communication Business

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities (video lectures, quizzes, discussion prompts, industry interviews and written assessments) this course will teach you what to measure – and how – in order to maximise customer value. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions.

Nov 16th 2026
5-12 Weeks
Marketing Digital Marketing Marketing Analytics
Details
Intro to Improving the Patient Experience Through Analytics (Coursera) Coursera
Northeastern University

Intro to Improving the Patient Experience Through Analytics (Coursera)

Management & Leadership

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. In this course, you will have an opportunity to explore concepts and topics related to improving the patient experience and reducing pain points in healthcare processes through analytic and decision support frameworks.

Nov 16th 2026
4 Weeks
Healthcare Patient Analytics
Details
Grow with AI: Your AI-driven Growth Marketing strategy (Coursera) Coursera
Starweaver

Grow with AI: Your AI-driven Growth Marketing strategy (Coursera)

Marketing & Communication Business

This innovative course explores the transformative role of Artificial Intelligence (AI) in Growth Marketing, equipping participants with the knowledge and skills to leverage AI for crafting innovative marketing strategies and optimizing campaigns. Participants will delve into how AI reshapes marketing approaches and contributes significantly to achieving key business objectives, preparing them to thrive in the dynamic digital marketing landscape.

Nov 9th 2026
4 Weeks
Marketing Artificial Intelligence Marketing Strategy
Details
Case studies in business analytics with ACCENTURE (Coursera) Coursera
ESSEC Business School

Case studies in business analytics with ACCENTURE (Coursera)

Statistics & Data Analysis Data Science

This course is RESTRICTED TO LEARNERS ENROLLED IN Strategic Business Analytics SPECIALIZATION as a preparation to the capstone project. During the first two MOOCs, we focused on specific techniques for specific applications. Instead, with this third MOOC, we provide you with different examples to open your mind to different applications from different industries and sectors. The objective is to give you an helicopter overview on what's happening in this field. You will see how the tools presented in the two previous courses of the Specialization are used in real life projects.

Nov 16th 2026
3 Weeks
Healthcare Media Pharmaceutical
Details
Digital Business Models (Coursera) Coursera
Lund University

Digital Business Models (Coursera)

Management & Leadership Business

Digital business models are disrupting 50-year old companies in telecommunications, transportation, advertising, e-commerce, automotive, insurance and many other industries. This course will explore the business models of software disruptors of the west such as Apple, Google, Facebook and Amazon, and the east such as Xiaomi and weChat. The class uses a structured framework for analysing business models with numerous examples so that students can apply it to their own business or case study.

Nov 16th 2026
5-12 Weeks
Business Google Facebook
Details
Food & Beverage Management (Coursera) Coursera
Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Nov 16th 2026
5-12 Weeks
Food Management Marketing
Details
Business English: Marketing and Sales (Coursera) Coursera
Arizona State University

Business English: Marketing and Sales (Coursera)

Languages & Literature

If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world.

Nov 9th 2026
5-12 Weeks
Marketing English Languages
Details