Coursera

Create an A/B web page marketing test with Google Optimize (Coursera)

Offered by Coursera Project Network,

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

In this Free Guided Project, you will:

Set up Google Optimize with Google Analytics
Create an A/B test web page marketing experience
Refine weight, audience targeting, activation and other advanced options
Showcase this hands-on experience in an interview

Learn step-by-step

Intro and get started with Google Optimize
Activate Google Optimize, Analytics and install the extension
Create a sample Google Site
Install Optimize, Analytics and set up the first experience
Create a page variant for A/B testing
Set up page and audience targeting
Create objectives
Finish additional settings, traffic allocation and activation events

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Tecnológico de Monterrey

Beneficios y características de las redes sociales más significativas (Coursera)

Management & Leadership Marketing & Communication

En este curso se explicarán los aspectos más generales del ámbito de las redes sociales con el objetivo de que el participante distinga, clasifique e identifique las cualidades particulares de la evolución de las redes sociales, su aplicación general en el ámbito de negocios y comercial, así como reconocer las redes sociales de más auge en nuestros tiempos y las tendencias de empleo.

Sep 21st 2026

5-12 Weeks

Marketing Social Networks Marketing con Redes Sociales Specialization

Coursera

Universidad de los Andes

Marketing Verde (Coursera)

Management & Leadership Marketing & Communication

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

Sep 28th 2026

5-12 Weeks

Marketing Environment Marketing Strategy

Coursera

Northwestern University

The Business of Social (Coursera)

Management & Leadership Marketing & Communication

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy.

Sep 14th 2026

4 Weeks

Business Management Strategy

Coursera

University of Pennsylvania

Gamification (Coursera)

CS: Design & Product

Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively.

Sep 28th 2026

5-12 Weeks

Game Business Social

Coursera

University of California, San Diego

Design Principles: an Introduction (Coursera)

CS: Software Engineering CS: Design & Product

What makes an interface intuitive? How can I tell whether one design works better than another? This course will teach you fundamental principles of design and how to effectively evaluate your work with users. You'll learn fundamental principles of visual design so that you can effectively organize and present information with your interfaces. You'll learn principles of perception and cognition that inform effective interaction design. And you'll learn how to perform and analyze controlled experiments online. In many cases, we'll use Web design as the anchoring domain.

Sep 21st 2026

3 Weeks

User Experience Information Design Interaction Design

Coursera

University of Pennsylvania

Introduction to Marketing (Coursera)

Management & Leadership Marketing & Communication

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

Sep 21st 2026

5-12 Weeks

Business Markets Marketing

Coursera

Yonsei University

Hands-on Text Mining and Analytics (Coursera)

Statistics & Data Analysis Data Science

This course provides an unique opportunity for you to learn key components of text mining and analytics aided by the real world datasets and the text mining toolkit written in Java. Hands-on experience in core text mining techniques including text preprocessing, sentiment analysis, and topic modeling help learners be trained to be a competent data scientists.

Sep 21st 2026

5-12 Weeks

Analytics Analysing Sentiment Data Scientist

Coursera

University of Virginia

Marketing Analytics (Coursera)

Marketing & Communication Business

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

Sep 14th 2026

5-12 Weeks

Marketing Regression Data Analysis

Coursera

University of Pennsylvania

Customer Analytics (Coursera)

Statistics & Data Analysis Data Science

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this brand new course, four of Wharton’s top marketing professors will dive deeper into the key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few.

Sep 14th 2026

5-12 Weeks

Data Google Business Strategy

Coursera

Università Bocconi

Food & Beverage Management (Coursera)

Management & Leadership

Managing a company in the food and beverage industry is a fascinating task. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition.

Sep 21st 2026

5-12 Weeks

Food Management Marketing

Coursera

Columbia University

HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective) (Coursera)

Health & Society Medicine & Pharmacology

HI-FIVE (Health Informatics For Innovation, Value & Enrichment) Training is an approximately 10-hour online course designed by Columbia University in 2016, with sponsorship from the Office of the National Coordinator for Health Information Technology (ONC). The training is role-based and uses case scenarios. No additional hardware or software are required for this course. Our nation’s healthcare system is changing at a rapid pace.

Sep 28th 2026

4 Weeks

Health Innovation Healthcare

Coursera

University of Chicago

Internet Giants: The Law and Economics of Media Platforms (Coursera)

Law

This seven-week course will explore the relationship between law and technology with a strong focus on the law of the United States with some comparisons to laws around the world, especially in Europe. Tech progress is an important source of economic growth and raises broader questions about the human condition, including how culture evolves and who controls that evolution. Technology also matters in countless other ways as it often establishes the framework in which governments interact with their citizens, both in allowing speech and blocking it and in establishing exactly what the boundaries are between private life and the government. And technology itself is powerfully shaped by the laws that apply in areas as diverse as copyright, antitrust, patents, privacy, speech law and the regulation of networks.

Sep 28th 2026

5-12 Weeks

Video Media Internet