Business History of the FIFA World Cup (FutureLearn)

Trace the historic development of the World Cup with the University of York

As one of the most prestigious sporting events on the globe, the FIFA World Cup has taken on a level of scholarly significance. Analysing the tournament as a cultural and commercial phenomenon can help illuminate the role sporting mega-events play in our economies and societies.

Analyse the World Cup as a mega-event and a product

After an overview of the history of the World Cup, you’ll begin digging into the commercial value of the tournament. You’ll analyse how the FIFA World Cup functions as a global mega-event and a marketable product.

Weeks 2 and 3 of the course will cover key trends and developments in the business and management of the World Cup, including sponsorship deals, media coverage, and the proliferation of other tournaments using the FIFA World Cup identity.

Build skills in sports business and management

This course will prepare you for further study within sports business and management. We hope you enjoy learning about the phenomenal success of the FIFA World Cup, and that it serves as a platform for advancing your interest in the field.

Syllabus

Week 1: The World Cup in Historical Perspective

Week 2: The World Cup as a Megaevent

Week 3: Product Development

What will you achieve?

By the end of the course, you‘ll be able to...

- Explore the history and development of the World Cup as social and commercial phenomena

- Discuss the theory of a sports product

- Explore the theory of a global sporting mega-event

- Develop the academic skills required for studying sport business

Who is the course for?

This course is designed for anyone interested in football, sport, or sports management.

Learners do not need any prior knowledge or experience to join this course.