Introduction to Data Science for Business (FutureLearn)

Offered by FutureLearn,
Introduction to Data Science for Business (FutureLearn)

Build a solid foundation in data science and learn how to analyse data and communicate insights in a business environment. Launch a career as a data scientist. We are in the era of ‘big data’. According to a Forbes article published in 2018, around 2.5 quintillion bytes of data were being generated each day globally.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

On this four-week course, you’ll gain a foundational knowledge of data science for business applications, acting as a launchpad to help you become a successful data scientist.
Discover the business value of data science
Traditionally, data was collected from a single source in a standard format, classed as ‘structured’ data. But with data now being collected from various sources in different forms, known as unstructured data, data scientists are becoming increasingly in demand.
This course will show you the value of data science to any business, from data security to predicting market trends. You’ll also delve into the data science life cycle and how to identify and frame business needs to solve problems.
Explore the scientific approach to data science
Data science is a multidisciplinary domain that uses scientific methods, processes, algorithms, and systems to draw knowledge and insights from unstructured data.
During the second week of this course, you’ll dive deeper into solving business problems with data. You’ll learn how to design a structured thinking problem, build a hypothesis, and then test it all to discover a solution to a business need.
Learn to use spreadsheets for data analysis and visualisation
The second half of this course will introduce you to data analysis, data visualisation, and how to use Excel to perform and display your analysis.
You’ll explore the different functions of Excel and how to create formulas and build charts. You’ll then learn the communication frameworks to help you communicate your insights to stakeholders in a concise and engaging way.

Syllabus

Week 1: The business value of data science
Week 2: Scientific approach to data science
Week 3: Performing data analysis
Week 4: Data visualisation using spreadsheets

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.
What will you achieve?
By the end of the course, you‘ll be able to...

  • Explain the business value of data science
  • Apply the scientific method to business problems to take an analytical approach to define and test hypotheses
  • Perform basic data analysis using spreadsheets
  • Create data visualisations to support data analysis and communicate insights with diverse stakeholders.

Who is the course for?
This course is designed for anyone interested in a career in data science. It will also be useful to anyone looking to understand how data science teams can play a role in enhancing business performance.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Social Enterprise: Turning Ideas into Action (FutureLearn) FutureLearn
Middlesex University London

Social Enterprise: Turning Ideas into Action (FutureLearn)

Learn how to turn your social enterprise ideas into action in this free online course from Middlesex University Business School. How can you turn a social enterprise idea into action? In this course, you will identify the problem your idea is trying to solve, design your social enterprise venture model and prepare to take it to market. This course is a must for anyone who wants to launch a social enterprise.

Self Paced
3 Weeks
Get ready for a Masters in Data Science and AI (FutureLearn) FutureLearn
Coventry University

Get ready for a Masters in Data Science and AI (FutureLearn)

Identify whether you’re ready for Master’s study, improve your data science skills, and get to grips with the basics of Python. Get a taste of life as a Data Science and AI Master's student. On this course, you’ll have the opportunity to explore the disciplines involved in a Master’s degree in Data Science and Artificial Intelligence (AI).

Apr 17th 2023
2 Weeks
Genomic Medicine: Harnessing the Power of the Human Genome (FutureLearn) FutureLearn
University of Glasgow

Genomic Medicine: Harnessing the Power of the Human Genome (FutureLearn)

Using the latest genomics research, discover how genomic technologies are changing how we understand and treat medical conditions. Explore cutting-edge genomics data analysis tools and technology. This course will advance your understanding of the rapidly growing use of genomics in the research, diagnosis, and treatment of clinical conditions.

Self Paced
4 Weeks
Business History of the FIFA World Cup (FutureLearn) FutureLearn
University of York

Business History of the FIFA World Cup (FutureLearn)

Trace the historic development of the FIFA World Cup as a business entity to build expertise in sports business and management. On this three-week course from the University of York, you’ll trace the business history of the FIFA World Cup. Acknowledging the broader cultural, political, economic and social context of the tournament, you’ll examine its status as a business supported by a system of increasingly powerful monopolies.

Self Paced
3 Weeks
Methodologies for Service Design (FutureLearn) FutureLearn
Keio University

Methodologies for Service Design (FutureLearn)

Explore what service design is and how it can help push your business thinking outside of its comfort zone. In an era of unprecedented challenge and change for business, stability is no longer a given. In a time of sudden changes and sharp shocks, its never been more important to be able to think outside the box. On this course, you’ll learn what service design is, and how its methodologies can support business domains and entrepreneurial challenges, with a focus on cases from Japan and around.

Self Paced
4 Weeks
Managing Innovation: Learning to Prototype for Business (FutureLearn) FutureLearn
St George's, University of London,Bayer

Managing Innovation: Learning to Prototype for Business (FutureLearn)

Understand how to pitch innovative ideas using prototypes, and develop your skills by creating your own prototype. In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

Self Paced
3 Weeks
Digital Skills: Web Analytics (FutureLearn) FutureLearn
Accenture

Digital Skills: Web Analytics (FutureLearn)

Learn about the role of web analytics in business, the types of analytics and how to use different techniques. Explore the world of web analytics and develop skills to grow your career. What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business. You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Self Paced
2 Weeks
Managing Big Data with R and Hadoop (FutureLearn) FutureLearn
Partnership for Advanced Computing in Europe - PRACE

Managing Big Data with R and Hadoop (FutureLearn)

Learn how to manage and analyse big data using the R programming language and Hadoop programming framework. This course will give you access to a virtual environment with installations of Hadoop, R and Rstudio to get hands-on experience with big data management. Several unique examples from statistical learning and related R code for map-reduce operations will be available for testing and learning.

Apr 3rd 2023
5-12 Weeks
The Secret Power of Brands (FutureLearn) FutureLearn
University of East Anglia

The Secret Power of Brands (FutureLearn)

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Self Paced
5-12 Weeks
Starting a Business 6: Funding Your Business (FutureLearn) FutureLearn
University of Leeds

Starting a Business 6: Funding Your Business (FutureLearn)

Raising funds in an important when starting a business; find out which source of funding is most suitable for your business idea. A successful business requires funding to get it started. There are many ways to get your business up and running, from the informal such as personal savings and borrowing, borrowing from friends and family, to the more formal avenues like bank loans, raising equity to crowd-funding. This course will help you consider the finance options available for businesses, and how to fund the expansion of a business.

Self Paced
2 Weeks