Robert Jones

Robert is a strategist at Wolff Olins, the brand consultants in London, and a visiting professor at the University of East Anglia, UK.
More info: http://www.linkedin.com/in/robertjonesbrand

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The Secret Power of Brands (FutureLearn)

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, [...]
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