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Jul 17th 2017

Introduction to Personal Branding (Coursera)

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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.

Learners will:

o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms

o Create a mission statement for their personal brand

o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management

o Create a system for on-going brand maintenance

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.


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