Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels [...]

Marketing Analysis

Marketing

Return on Investment

ROI

Regression Analysis

Brand Architecture

Marketing Analytics

Customer Lifetime Value

Apr 3rd 2023

Course Auditing

Coursera

University of Virginia

Business

Marketing & Communication

66.00 EUR

Apr 3rd 2023

Course Auditing

Coursera

University of Virginia

Categories

Business

Marketing & Communication

Effort

Languages

Las organizaciones grandes y pequeñas están inundadas de datos sobre las elecciones de los consumidores. Pero esa riqueza de información no siempre se traduce en mejores decisiones. Saber cómo interpretar los datos es el desafío, y se espera que los mercadólogos en particular usen cada vez más la analítica [...]

Analytical Marketing

Brand Architecture

Brand Analysis

Customer Lifetime Value

Strategic Marketing

Regression

Marketing Experiments

View more details

Apr 3rd 2023

Course Auditing

Coursera

University of Virginia

Business

Marketing & Communication

66.00 EUR

Apr 3rd 2023

Course Auditing

Coursera

IE Business School

Categories

Marketing & Communication

Management & Leadership

Effort

Languages

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. [...]

Marketing Mix Implementation Specialization

Apr 3rd 2023

Course Auditing