Global Marketing

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International Business I (Coursera)

We live in a world of intensifying global relationships, one in which international business has become the key determinant of economic development and prosperity. This course, Global Business Environment, Part I, introduces students to a fundamental understanding of the socioeconomic political, cultural, and linguistic environment in which international businesses [...]

Global Marketing: Building Iconic Brands (Coursera)

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new [...]

Intro to International Marketing (Coursera)

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, [...]

Global Marketing: Cultural Frameworks (Coursera)

This course reviews the dramatic changes that Globalization has brought to businesses. Markets are growing culturally diverse and companies face the challenge of managing an increasing culturally diverse workforce. It is then increasingly important for managers to incorporate cultural variables into their decision making [...]

Understanding the Business Environment (edX)

Self Paced
Understanding the Business Environment (edX)
Course Auditing
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An introduction to the business environment. This course introduces the functional concepts of business in terms of economic systems, global markets, corporate social responsibility, and the importance of small businesses to the American business system.

Developing economies of Latin America, Eurasia and Africa (Coursera)

This course concerns mainly not developed countries of the world but still very promising. And we will start in the first module with studying the Latin American economies. And those are the biggest and the most promising Brazil or Argentina. We will try to understand why Brazil or Mexico [...]

Global Marketing: A Definition (FutureLearn)

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Global Marketing: A Definition (FutureLearn)
Course Auditing
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Get an introduction to global marketing and explore how globalisation has caused organisations to change their marketing focus. Understand the benefits of global marketing to businesses. Rapid globalisation and the advance of technology has created ‘born global’ organisations. From the moment businesses are established, they realise the importance of [...]

Global Marketing Strategy (edX)

No sessions available
Global Marketing Strategy (edX)
Course Auditing
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Understand how to assess global market opportunities and challenges while developing successful global marketing strategies. In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global [...]