Marketing on TikTok (Coursera)

Coursera

Universidad de los Andes

Marketing Verde (Coursera)

Management & Leadership Marketing & Communication

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

Sep 28th 2026

5-12 Weeks

Marketing Environment Marketing Strategy

Details

Coursera

Tecnológico de Monterrey

Las redes sociales en acción (Coursera)

Management & Leadership Marketing & Communication

Como un mercadólogo, tenemos claro que nuestra función principal en las empresas es identificar las necesidades del mercado y con base en ellas establecer estrategias de compra – venta que causen impacto y satisfagan las necesidades de los consumidores. Éste es un reto importante, pero además de ser creativos en la definición de estas estrategias, tenemos que tener en cuenta el desarrollo que a través de los últimos años ha tenido el Internet y atrás de él las redes sociales.

Oct 5th 2026

5-12 Weeks

Business Marketing Strategy

Details

Coursera

Yonsei University

Intro to International Marketing (Coursera)

Marketing & Communication

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then explain how companies can grow by going abroad or sourcing ideas/expanding into other countries or industries. This is summarized as CCCI: Cross-Country and Cross-Industry Innovation, a term and analytical platform used throughout not only this course but others in the specialization. As an introductory course, we keep the concepts short and simple in order to ease learners into the wonderful world of international marketing.

Sep 21st 2026

3 Weeks

Marketing Marketing Strategy Branding

Details

Coursera

ESCP Europe

Intercultural Management (Coursera)

Management & Leadership

This MOOC explores different aspects of intercultural management, including teams, leadership, Human Resource Management, marketing and negotiations. When you complete this MOOC, you will have a richer understanding of the concept of culture, and how culture influences the way that individuals behave.

Oct 5th 2026

5-12 Weeks

Management Marketing Culture

Details

Coursera

Universidad Austral

Publicidad Digital con Google AdWords (Coursera)

Marketing & Communication

En este curso de Google Adwords, aprenderás sobre los conceptos fundamentales y técnicas avanzadas de la publicidad en Google. Con estos, serás capaz de crear, publicar y optimizar correctamente campañas para promocionar las marcas, productos o servicios que desee en una de las herramientas publicitarias más poderosas del mundo. El curso profundiza tanto en la red de Búsqueda como la red de Display, detallando sus aspectos teóricos y prácticos desde la propia herramienta.

Oct 5th 2026

4 Weeks

Marketing Google Advertising

Details

Coursera

IE Business School

Posicionamiento: La base del éxito en la estrategia de marketing (Coursera)

Management & Leadership Marketing & Communication

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de valor diferencial, debes terminar con un posicionamiento claro sobre el que construiremos nuestro plan de marketing. El posicionamiento es el resultado de empezar con una propuesta de valor relevante para el segmento de mercado por el que hemos optado.

Sep 28th 2026

3 Weeks

Marketing Marketing Strategy Positioning

Details

Coursera

The University of Sydney

Ethical Social Media (Coursera)

Social Sciences

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?

Oct 5th 2026

5-12 Weeks

Ethics Society Social Sciences

Details

Coursera

Northwestern University

Sports Marketing (Coursera)

Marketing & Communication Business

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands.

Oct 5th 2026

5-12 Weeks

Marketing Sports Sports Marketing

Details

Coursera

Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

Management & Leadership

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Sep 21st 2026

5-12 Weeks

Marketing Strategy Strategic Management

Details

Coursera

University of Illinois at Urbana-Champaign

Digital Content Planning and Management (Coursera)

Marketing & Communication Business

The evolution of digital technology has vastly impacted the way we communicate, live and work. Whether you’re a content creator, a content manager or a brand account manager, digital content management plays a crucial role in an advertising campaign’s success. Learn what it takes to successfully inventory, create, analyze, and manage content for companies of any scale, as well as the process of implementing these systems across organizations.

Oct 5th 2026

4 Weeks

Digital Technology Digital Media Content Strategy

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Coursera

University of Virginia

Artificial Intelligence in Marketing (Coursera)

Marketing & Communication Business

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced by businesses as they implement AI into their marketing strategies? In this course, developed at the Darden School of Business at the University of Virginia, and delivered by Professor of Business Administration Raj Venkatesan, you will explore an important frontier of digital transformation in marketing.

Sep 28th 2026

4 Weeks

Business Marketing Artificial Intelligence

Details

Coursera

University of Geneva

International Organizations Management (Coursera)

Management & Leadership Business

This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today.

Oct 5th 2026

5-12 Weeks

Business Management Marketing

Details