Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy.
In Advanced Competitive Strategy we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins.
We will find out how a firm can increase its profits by pursuing suitable price discrimination and product differentiation strategies including or discarding of individual steps in their value creation process.
You will learn everything about network effects and discover how they can be used by companies to their own, as opposed to their competitors', advantage.
We will analyse the workings of mergers and acquisitions and support you in considering the individual steps that are involved before, during and after the match-making process.