University System of Georgia

This course focuses on how to make marketing both more efficient and effective. It advocates that the role of marketing is to create a win-win situation for both customers and marketers. Good marketing also requires taking a purpose-driven approach. Marketing also needs to broaden to more stakeholders aside from [...]

The most common framework in marketing is the 4Ps of Marketing (Price, Product, Place, and Promotion). However, this is a company perspective about marketing and the 4A’s of marketing is a customer perspective on marketing. Customers are looking for value and the 4A’s is a value creation framework. Each [...]

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It [...]

This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales and the sales process. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. [...]

This course offers seasoned and up-and-coming leaders a clear, concise overview of the challenges of organizational leadership and practical strategies for improving as leaders. The lessons are structured around essential leadership responsibilities, including defining leadership, understanding what it is not, and understanding how to construct a leadership framework utilizing [...]

This course offers seasoned and up-and-coming leaders a clear, concise overview of hiring for team culture, the concepts and practices of building a productive environment for remote and hybrid teams, and leading organizational strategies, which begins with developing a strategic plan, creating SMART goals, and determining the most critical [...]

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of sales call preparation, execution, and follow up. Learners will gain a clear understanding of the sales process and the fundamental skills required to build lasting, long-term, trusting relationships with customers. [...]

One of the most challenging problems facing leaders today is navigating change. This course presents a framework for managing change in your team, department, or organization. In this course, participants will understand the fundamentals of change, how to make change happen, and how to evaluate the outcomes. [...]

Foundational Skills and Knowledge Required of High Performing Salespeople. This course takes the mystery out of prospecting and establishing needs. Learners will gain a clear understanding of the prospecting process and the fundamental skills required to build lasting, long-term, trusting relationships with [...]