Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)

Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
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This course is designed for anyone interested in learning more about marketing strategy.
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Strategic Marketing: Marketing Orientation and the Marketing Planning Process (FutureLearn)
Study the difference between marketing planning, strategy and tactics, and how to implement key strategic marketing frameworks. Explore how to develop marketing goals and tactical marketing objectives On this course, you’ll be taught what marketing strategy is and have the chance to build your professional skills in marketing strategy, planning, and tactics.

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Alongside digital marketing experts from Coventry University, you’ll be encouraged to investigate key strategic marketing frameworks, including Ansoff’s Growth Strategy and the Segmentation, Targeting and Positioning model.

You’ll have the opportunity to learn how to develop strategic goals and tactical objectives for a given organisation and how to form business missions and marketing objectives.

This course is part of the program Marketing Strategy, which is one of the building blocks that leads to a degree in Master of Business Administration (Marketing).


What topics will you cover?

- Marketing benefits and barriers

- Business missions

- Marketing objectives

- The Segmentation, Targeting and Positioning model

- Competitive strategy

- Ansoff’s Growth Strategy


What will you achieve?

By the end of the course, you‘ll be able to...

- Develop strategic goals and tactical objectives for a given organisation

- Critically apply STP and strategic frameworks such as Ansoff’s matrix and other marketing frameworks



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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
59.00 EUR
This course is designed for anyone interested in learning more about marketing strategy.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.