Get Started With Digital Marketing (FutureLearn)

This course is part of the program Digital Marketing Strategy, which is one of the building blocks that leads to a degree in Master of Business Administration (Marketing).

You’ll explore how to build a digital presence on these platforms and investigate how digital technology is impacting and reshaping marketing and business operations.

You’ll be asked to consider arguably one of the largest changes – the transition from in-person to e-customers – in detail.

Led by top digital marketing practitioners, you’ll explore the differences between e-consumer behaviour and traditional marketing consumer behaviour, as well as how to build online customer relationships.

What topics will you cover?

- Defining digital marketing, its key digital channels and various presences

- Understanding digital marketing environment from macro and micro perspectives

- The online consumers: the impact of digital technology on consumer behaviour

- The value and challenges of digital marketing for business development

What will you achieve?

By the end of the course, you‘ll be able to...

- Differentiate between digital marketing and traditional marketing

- Define different digital marketing channels and presence

- Critique and analyse the opportunities and challenges which emerge from this digital disruption from macro and micro perspectives

- Evaluate the impacts of digital technology on consumer behaviour

- Reflect on the features of e-consumers in conducting online customer relationship building strategies

- Assess the value and challenges of conducting digital marketing strategies for business development

Who is the course for?

This course is designed for anyone interested in learning more about the value of digital marketing.

It may be of particular interest to business managers with a professional or personal interest in managing and implementing digital marketing that contributes to the success of their organisation.

The course is suitable for those with a background in business (corporate or private) or those with relevant work experience.