MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
On this course you’ll learn the latest thinking in Service Management, exploring a service-centric perspective to marketing and management. You’ll examine service as a business model, the value creation process, customer perceived quality and promise management.
Ultimately, you’ll discover how service-based thinking can help you better serve your customer, and overcome a range of business challenges.
What topics will you cover?
Week 1 - Service as a perspective on business
Week 2 - The importance of service orientation
Week 3 - A profitable service business
Week 4 - Managing a service business
Week 5 - From manufacturing to service (logic)
What will you achieve?
By the end of the course, you'll be able to...
- Identify and understand central theories, concepts and models within service management
- Apply relevant theories, concepts and models to common service management challenges
- Explore the relevance of and opportunities for service-based thinking in business operations
Who is the course for?
This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.