Gustav Medberg

Researcher and teacher at the Centre for Relationship Marketing and Service Management (CERS), Department of Marketing, Hanken School of Economics. Expert on service management and marketing.

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Principles of Service Management (FutureLearn)

Oct 23rd 2023
Principles of Service Management (FutureLearn)
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Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them. Find out what the discipline of Service Management can do for your business. Today an increasing number of companies compete on service, not product. As a result, understanding a service-based [...]