Christian Grönroos

Professor emeritus at Hanken School of Economics. Internationally respected specialist in service management. Received the honourary title Legend in Marketing for his research in service management.

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Principles of Service Management (FutureLearn)

Oct 23rd 2023
Principles of Service Management (FutureLearn)
Course Auditing
FutureLearn
Hanken School of Economics
Categories
Business
Effort
5-12 Weeks
1-4 Hours/Week
Languages
English
Principles of Service Management (FutureLearn)
Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them. Find out what the discipline of Service Management can do for your business. Today an increasing number of companies compete on service, not product. As a result, understanding a service-based [...]
Service Management
Management
Marketing
Business
View more details
Oct 23rd 2023
Course Auditing
FutureLearn
Hanken School of Economics
Business
5-12 Weeks
1-4 Hours/Week
64.00 EUR
English